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Open nowPosted 183 days ago

整合营销(营销产品运营方向)-TikTok Shop

ByteDance19,209 open roles

Where
Shanghai, Chinese Mainland
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Your applicationOpen now整合营销(营销产品运营方向)-TikTok ShopByteDance · Shanghai, Chinese Mainland
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The clock on this job

Early applications get read.

12.1% of postings close within 7 days. Measured by our own scanner across the market. ByteDance postings stay open a median of 2 days.

Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.1%7 days
  4. 19.1%14 days
  5. 35.6%30 days
  6. 52.7%60 days
This job: posted 183 days ago

ByteDance median: 2 days open

The posting

1、大促及常态化营销产品规划与落地保障:主导大促及常态化营销底层产品的长期产品路径图规划,联动产品识别商业卡点,将高度依赖人工的运营经验抽象并沉淀为系统化产品解决方案;落地国际化平台大促保障机制,做好用户调研、需求管理、问题管理、GTM等,保障大促顺利开展及结果的达成,并探索国际化平台大促功能日常化及规模化提效; 2、跨部门资源协同与SOP建立:作为产品运营核心枢纽,横向拉齐业务、研发、数据、设计等多方资源,建立高效的跨部门协同与敏捷需求推动SOP; 3、运营策略制定与核心项目交付:深入理解业务场景,基于产品不同能力和阶段、受众,制定运营目标与机制,并实施针对性的产品运营策略;精准排定产品策略优先级,保障核心大促项目的高质量交付与收益兑现; 4、需求与数据分析及产品优化推动:主动了解和分析行业/商家/运营等角色对活动营销的诉求及存在的卡点,提出合理化需求建议,整理和提炼成产品需求文档,推动产品功能迭代;注重日常及阶段性产品使用数据、推广效果的分析,制定有效动作进行效果提升或产品优化。

1、5年及以上电商运营、电商产品运营等相关经验,必须有电商平台大促及营销活动产品运营经验,有国际化平台活动营销/平台大促经验优先; 2、熟悉电商短视频或直播玩法及商城玩法,具有活动创意策划、数据分析、用户产品推动能力; 3、具备较强的数据感知力与分析能力,有项目管理经验和能力,能协调和调动资源达成目标; 4、良好的沟通表达能力,执行力强,自我驱动,思维活跃; 5、具备跨团队领导力与复杂项目操盘能力; 6、英语能作为工作语言者优先。

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