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Open nowPosted 207 days ago

直播用户增长营销策略产品经理-TikTok Shop

ByteDance19,209 open roles

Where
Shanghai, Chinese Mainland
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Your applicationOpen now直播用户增长营销策略产品经理-TikTok ShopByteDance · Shanghai, Chinese Mainland
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The clock on this job

Early applications get read.

12.1% of postings close within 7 days. Measured by our own scanner across the market. ByteDance postings stay open a median of 2 days.

Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.1%7 days
  4. 19.1%14 days
  5. 35.6%30 days
  6. 52.7%60 days
This job: posted 207 days ago

ByteDance median: 2 days open

The posting

1、负责TikTok Shop直播用户增长与营销产品方向,作为模块POC推动制定业务策略、产品规划及阶段性目标,对直播支付用户规模、用户活跃及GMV增长负责; 2、深入理解不同国家和市场的消费习惯及直播生态,识别关键增长机会,围绕DAC/MAC/GMV等核心指标,搭建用户分层、策略实验和效果评估体系,持续提升新客转化、用户留存与复购; 3、规划和建设直播营销工具,包括但不限于优惠券、限时折扣、秒杀、满减、赠品、互动任务及平台补贴等产品能力,优化营销权益设计与直播间表达,平衡平台投入效率与商家、达人长期经营收益; 4、协同用户增长、营销、大促、推荐搜索等团队,完善直播流量发现与本地化交易体验,推动跨团队复杂项目高质量落地; 5、通过数据分析、用户调研和市场洞察推动产品创新,沉淀可规模化复制的增长方法,完成复杂方向拆解和关键项目攻坚,提升直播策略与产品能力。

1、有5年以上电商、本地生活、广告等商业化业务的用户增长、营销策略或营销产品经验,同时具备To B端和To C端产品经验者优先; 2、具备优秀的业务判断与策略能力,具备扎实的数据分析和用户洞察能力,熟悉用户分层、增长漏斗、营销补贴效率及实验评估等方法,能够从业务目标出发完成机会识别、策略制定、产品规划、资源配置及效果复盘,并对增长结果负责; 3、有复杂业务或模块POC经验,具备较强的项目管理和横向协同能力,能够整合多方资源、推动关键决策并实现业务突破; 4、对直播、内容电商及国际化市场有热情,熟悉全球相关产品、竞争格局及行业趋势; 5、英语流利,可作为工作语言;有国际学习、工作或生活经历者优先。

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