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Open nowPosted 9 days ago

达人增长策略运营-TikTok Shop

ByteDance19,210 open roles

Where
Shanghai, Chinese Mainland
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Your applicationOpen now达人增长策略运营-TikTok ShopByteDance · Shanghai, Chinese Mainland
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The clock on this job

Early applications get read.

12.1% of postings close within 7 days. Measured by our own scanner across the market. ByteDance postings stay open a median of 2 days.

Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.1%7 days
  4. 19.1%14 days
  5. 35.6%30 days
  6. 52.7%60 days
This job: posted 9 days ago

ByteDance median: 2 days open

The posting

1、对接一个或多个品类的品类经理与商家,理解其内容及商业策略,结合商家个性化需求设计内容项目,挖掘并激活达人资源,为商家达成业务目标; 2、制定并落地完整的达人营销策略,匹配商家在触达受众、提升互动与转化方面的目标,招募契合商家价值观、目标人群及产品品类的达人; 3、搭建高效的达人简报模板与配套物料,加快内容产出流程,全流程管理达人样品寄送项目,对样品供给、交付时效及转化效果进行监测与优化; 4、负责面向商家的达人对接工作,协同品类经理处理各类问题,随着业务发展搭建可规模化复用的流程机制,监测、分析达人产出内容及表现数据,沉淀内容组合(品牌内容、达人原生内容、付费内容)、规模化投放与优化的最佳实践模型; 5、持续跟进对应品类内爆款商品、电商玩法以及行业整体趋势,与团队内部同事协作,共享最佳实践,发掘新资源、工具及项目机会。

1、本科及以上学历,商务、经济、市场营销、数据科学或相关专业,拥有3年以上电商领域达人营销、数字营销或品类管理工作经验; 2、注重细节,具备数据分析思维与创造性解决问题的能力; 3、适应信息存在不确定性的工作环境,拥有成长型思维; 4、优秀的沟通、人际交往及关系维护能力; 5、有与品牌或电商平台合作落地、优化、规模化达人营销及联盟营销项目的经验。

优先条件 1、具备品类客户成功管理经验;熟悉行业趋势、新兴达人及达人生态、零售季节性节奏,能够驱动内容电商业务增长; 2、咨询公司或电商平台从业经历优先; 3、自身为达人,或具备内容创作、视频拍摄剪辑经验优先; 4、了解并有内容电商、直播购物相关实操经验优先; 5、熟悉数据分析工具(Excel、Tableau、Alteryx等)以及编程语言(SQL、Python等)优先。

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