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Open nowPosted 143 days ago

商家站外广告增长-TikTok Shop

ByteDance19,210 open roles

Where
Beijing, Chinese Mainland
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Your applicationOpen now商家站外广告增长-TikTok ShopByteDance · Beijing, Chinese Mainland
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The clock on this job

Early applications get read.

12.1% of postings close within 7 days. Measured by our own scanner across the market. ByteDance postings stay open a median of 2 days.

Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.1%7 days
  4. 19.1%14 days
  5. 35.6%30 days
  6. 52.7%60 days
This job: posted 143 days ago

ByteDance median: 2 days open

The posting

1、负责CPAS(协同广告)方向的业务运营与项目推进,围绕搭建并优化全球电商业务的协同投放增长方案,推动商家出资放量与业务增量; 2、联动产品、研发、数据、行业运营及合作方,推动CPAS产品能力、商家接入流程、运营机制与服务链路持续完善,提升项目可用性与规模化渗透效率; 3、联动商家运营团队,推动全流程运营,包括招商引入、准入评估、上手培训、投放陪跑、问题排查、案例沉淀等,并结合商家分层特征设计差异化运营策略、SOP、FAQ、培训内容与激励机制,提升商家参与率、活跃度、投放成功率及自助化服务与规模化复制能力; 4、基于广告投放、归因、转化漏斗及商家经营数据,识别增长机会与关键卡点,输出可落地的优化方案,持续提升投放效率、增量价值与商家ROI认知; 5、与内外部合作团队共同打造标杆案例,总结行业方法论,沉淀面向全球电商业务的协同广告运营最佳实践,支持业务长期增长。

1、本科及以上学历,3年以上商家运营工作经验;有广告、目录广告、协同广告或电商生态合作经验者优先; 2、理解效果广告投放逻辑与指标,熟悉广告账户、像素/目录/归因、转化漏斗、ROAS/ROI等基础方法,能够将数据洞察转化为业务动作; 3、具备优秀的项目推进与跨团队协作能力,能够协调产品、技术、数据、运营及外部合作方,推动复杂项目高质量落地; 4、具备较强的商家运营与客户服务意识,能够面向不同层级商家提供有针对性的解决方案,兼顾业务规模与服务体验;结构化思考能力强,善于发现问题、拆解问题并快速形成策略,能够在不确定环境下推动业务持续迭代; 5、结果导向,责任心强,具备良好的沟通表达能力与英文协作能力;对全球电商业务、站外增长和新模式探索保持高度敏感与热情。

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