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Open nowPosted 109 days ago

内容营销(To B华东区域)-飞书

ByteDance19,210 open roles

Where
Hangzhou, Zhejiang, Chinese Mainland
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Your applicationOpen now内容营销(To B华东区域)-飞书ByteDance · Hangzhou, Zhejiang, Chinese Mainland
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The clock on this job

Early applications get read.

12.1% of postings close within 7 days. Measured by our own scanner across the market. ByteDance postings stay open a median of 2 days.

Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.1%7 days
  4. 19.1%14 days
  5. 35.6%30 days
  6. 52.7%60 days
This job: posted 109 days ago

ByteDance median: 2 days open

The posting

1、岗位定位:负责华东区域的To B内容策略,同时深度参与产业链影响区域增长的打法,探索更前置的市场种草和业务孵化方式; 2、建立华东区域客户的内容策略和价值表达,理解当地产业结构、客户类型和业务团队打法,形成适合区域客户的Lark价值主张; 3、打造业务可复用的内容资产,聚焦在从客户认知到建立信任的内容,沉淀标杆客户案例、核心故事线、活动分享内容、手册等资产,帮助业务团队更高效地传递Lark价值; 4、支持市场活动和客户种草场景,联合协同团队,参与市场活动、协会交流等场景,从主题策划、故事线设计到演讲内容和后续资产沉淀,提升To B活动对客户转化影响力; 5、持续使用AI工具提升内容生产、行业研究、客户洞察和信息整理效率,并探索AI在市场内容工作中的更多实践方式。

1、本科及以上学历,4年以上市场内容相关工作经验; 2、具备优秀的内容判断力,理解什么是好的内容、什么是能打动客户的故事,能把复杂业务问题转化为清晰、有说服力的内容; 3、真实理解并高频使用AI工具,能用AI完成行业研究、客户洞察、内容生产、信息结构化和工作流提效;不只是“会用”,而是有自己的AI工作方法; 4、具备较强的业务理解和抽象能力,能从客户案例、销售反馈、区域差异中提炼共性问题和市场打法,而不是只做单点材料支持; 5、喜欢并习惯使用飞书,对飞书产品和倡导的工作方式有认同感;对To B市场、区域增长、企业数字化、AI办公、组织效率等话题有兴趣,愿意长期积累客户和行业理解; 6、具备较好的表达能力,能独立面向客户、协同团队或内部团队做分享,成为一个好的“种草者”;聪明、开放,能在不确定的问题里主动找突破,愿意听反馈,也能和协同团队一起把事情往前推。

加分项: 1、有汽车产业链、先进制造相关行业经验; 2、熟悉华东区域产业结构,或有服务客户的经验; 3、有面向客户的工作经验(如销售、售前、BD、CSM等)。

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