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Open nowPosted 96 days ago

东南亚To B市场营销-TikTok Shop

ByteDance19,198 open roles

Where
Shanghai, Chinese Mainland
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Your applicationOpen now东南亚To B市场营销-TikTok ShopByteDance · Shanghai, Chinese Mainland
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  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

  4. CV RocketApplied on ByteDance's own form.

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The clock on this job

Early applications get read.

12.3% of postings close within 7 days. Measured by our own scanner across the market. ByteDance postings stay open a median of 2 days.

Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.3%7 days
  4. 19.3%14 days
  5. 35.6%30 days
  6. 58.1%60 days
This job: posted 96 days ago

ByteDance median: 2 days open

The posting

1、平台影响力建设与正面形象塑造,制定并落地平台的品牌策略,强化平台在商户端的信任度、正面认知;设计并主导B2B品牌叙事,将平台独有的价值主张转化为有洞察力、有说服力的传播方案,精准触达平台受众; 2、区域性大型活动,统筹年度B2B行业活动的策划与执行,包括议程设计、主题定调、媒体传播及现场体验,巩固平台在电商领域的价值领导力;针对平台重要大促,以及商家增长,提供具有创意性的增长解决方案,包括品牌营销活动,产品玩法结合等; 3、日常媒体协作与沟通,组织区域级及本地化的媒体活动,借助媒体热点放大平台价值,维护正面形象,并深化与核心媒体的合作关系,创新合作模式; 4、社交媒体与舆情监测,建立系统化的监测机制,持续追踪影响卖家决策的行业媒体及关键意见领袖(KOL)观点,根据舆情动态主动调整沟通策略。

1、本科及以上学历,市场营销、传播学、新闻学或相关专业优先; 2、4年以上品牌传播、公关或B2B市场营销相关经验,有东南亚市场实操经历优先考虑; 3、具备成熟的品牌建设与传播策略能力,能从整体规划到细节执行全程把控;擅长媒体关系、内容营销、活动管理与社交媒体监测; 4、对东南亚电商生态有深刻理解,能敏锐捕捉行业趋势,并将其转化为体现平台独特价值的品牌语言; 5、具备数据驱动的工作方式,善于利用研究报告和社交媒体数据评估传播效果; 6、英语可作为工作语言,流利使用,熟悉东南亚多元文化环境,能适应快变化的工作氛围。

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