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Open nowPosted 41 days ago

UGC活动运营 - 今日头条

ByteDance19,208 open roles

Where
Beijing, Chinese Mainland
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Your applicationOpen nowUGC活动运营 - 今日头条ByteDance · Beijing, Chinese Mainland
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The clock on this job

Early applications get read.

12.1% of postings close within 7 days. Measured by our own scanner across the market. ByteDance postings stay open a median of 2 days.

Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.1%7 days
  4. 19.1%14 days
  5. 35.6%30 days
  6. 52.7%60 days
This job: posted 41 days ago

ByteDance median: 2 days open

The posting

团队介绍:产品覆盖今日头条、头条极速版等各类产品,为上亿用户持续提供优质的资讯、视频等服务。我们通过建立良好的内容生态,鼓励优质的原创内容,为创作者提供优质的服务和创作体验,促进创作和交流,同时我们致力于通过尽可能丰富的内容体裁和尽可能多的分发方式,连接人与信息,丰富大家的精神生活,让人们看到更大的世界。

1、负责今日头条UGC活动的策划与全链路运营,通过活动拉动用户投稿规模增长、营造社区互动氛围; 2、独立统筹活动从创意构思、方案设计、跨团队执行到复盘优化的完整闭环,高效联动研发、数据、内容等团队推动落地; 3、搭建并持续优化活动运营机制(含品宣活动、日常活动、机制玩法等),围绕用户投稿意愿、发布效率和持续活跃,迭代投稿承接提升作者留存; 4、以投稿量、互动率、活动ROI等核心指标为牵引,通过数据分析和复盘沉淀可复用的促投稿方法论,探索“投稿—互动—社交”的正循环。

1、1-3年内容社区/UGC活动运营经验;有完整的活动从0到1落地经验,有节点活动(如节日大促)操盘经历者优先; 2、理解今日头条内容生态,有内容审美和用户视角,能设计出用户愿意参与的玩法; 3、项目统筹与跨团队推动力强,在资源有限的情况下协调研发、产品等多方拿到结果; 4、数据敏感度高,习惯用数据驱动决策和优化; 5、自驱、有负责人意识和创新意识,今日头条等内容产品的深度用户优先。

加分项(可选): 1、有激励体系/任务成长体系设计经验; 2、熟悉MCN、作者生态运营。

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