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Open nowPosted 160 days ago

UGC内容运营-TikTok生活服务

ByteDance19,204 open roles

Where
Shanghai, Chinese Mainland
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Your applicationOpen nowUGC内容运营-TikTok生活服务ByteDance · Shanghai, Chinese Mainland
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The clock on this job

Early applications get read.

12.3% of postings close within 7 days. Measured by our own scanner across the market. ByteDance postings stay open a median of 2 days.

Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.3%7 days
  4. 19.3%14 days
  5. 35.6%30 days
  6. 57.8%60 days
This job: posted 160 days ago

ByteDance median: 2 days open

The posting

团队介绍:TikTok是一个覆盖150个国家和地区的国际短视频平台,我们希望通过TikTok发现真实、有趣的瞬间,让生活更美好;TikTok在全球各地设有办公室,全球总部位于洛杉矶和新加坡,办公地点还包括纽约、伦敦、都柏林、巴黎、柏林、迪拜、雅加达、首尔和东京等多个城市。 TikTok生活服务业务在国际化布局早期阶段,我们聚焦生服领域三大行业(餐饮Dine-in、酒旅Hotel和景点门票ThingsToDo);通过兴趣点(POI)、视频、直播、搜索等多种方式,链接海外线下商家、创作者与用户,并致力于成为海外用户首选的本地服务内容和产品探索平台;团队目前积极扩张中,当前成员分布和Base地点在上海、北京、新加坡、日本东京、印尼雅加达和美国洛杉矶6个城市;大航海时代,我们欢迎大家一起加入国际化早期征程,共同打造TikTok生活服务业务!

1、负责国际化生活服务业务中UGC投稿的规模化增长,培养用户在生活服务场景下的投稿认知、表达意愿与内容生产习惯,持续提升内容供给规模、质量及作者活跃; 2、结合生活服务行业特征及不同国家/地区的用户内容偏好,制定投稿内容的风格标准、内容方向与质量规范,搭建适配目标用户群体的玩法、激励机制及成长体系,并设计面向商家、用户两端的运营方案,促进优质内容的持续产出; 3、关注国际市场生活服务内容趋势、用户表达方式及创作者生态变化,识别重点国家/地区的内容机会点,挖掘具有本地特色和可传播性的内容主题,提升平台在本地生活场景下的内容渗透与用户认知; 4、建立并持续优化国际化UGC运营指标体系,基于数据监测、用户反馈和活动复盘,迭代内容策略、运营机制和增长路径,为业务在不同市场的长期发展提供方法论沉淀。

1、本科及以上学历,具备3年及以上创作者运营、内容运营、社区运营或平台运营经验,有生活服务、内容社区、本地生活或国际化业务相关经验者优先; 2、具备本地化运营意识,能够结合区域文化、语言环境、节日节点、商家生态与用户习惯,推进内容标准、活动玩法、激励机制及沟通方式的本地化落地; 3、具备严密的逻辑思维能力和优秀的沟通表达能力,能够清晰定义问题、拆解目标,并与跨职能、跨区域团队高效协作,推动复杂项目落地; 4、具备较强的策略能力和执行力,能够对结果负责。

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