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Open nowPosted 316 days ago

高级用户增长产品经理(Web方向)-TikTok

ByteDance19,208 open roles

Where
Shanghai, Chinese Mainland
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Your applicationOpen now高级用户增长产品经理(Web方向)-TikTokByteDance · Shanghai, Chinese Mainland
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The clock on this job

Early applications get read.

12.1% of postings close within 7 days. Measured by our own scanner across the market. ByteDance postings stay open a median of 2 days.

Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.1%7 days
  4. 19.1%14 days
  5. 35.6%30 days
  6. 52.7%60 days
This job: posted 316 days ago

ByteDance median: 2 days open

The posting

1、产品策略与跨端生态建设:负责TikTok Web端(PC/Desktop)的产品规划与体验升级,基于“大屏”交互特性制定差异化策略;致力于将Web端打造为内容消费与创作的阵地,实现Web端与App端的生态互通与协同增长;设计无缝的跨端连接体验,打通Web端与App端的账号体系与内容消费历史;构建高效的端内转化路径,实现双端流量的相互促进与价值最大化; 2、用户体验(UX)创新:深入挖掘PC端用户的浏览习惯与交互模式(键鼠操作、多任务场景),主导大屏沉浸式消费体验的优化;通过重构界面布局、导航体系与快捷交互,提升用户在Web端的停留时长与留存率; 3、创作者生态赋能:负责搭建并完善Web端专业创作工具链(视频上传、编辑、数据分析、直播管理),满足专业创作者及机构(PGC/MCN)在桌面环境下的高频生产与精细化运营需求; 4、全生命周期管理:主导从需求分析、方案设计、开发联动、上线验证到持续迭代的完整产品生命周期管理,协调设计、工程、数据、运营等多方资源,确保高质量、快节奏的交付; 5、全球化与性能优化:面向全球市场推进产品本地化,与工程团队紧密合作优化Web性能(加载速度、PWA能力)及浏览器兼容性,确保产品在全球复杂网络环境与多语言文化下的优质体验与合规性。

1、经验要求:互联网产品经验,具备扎实的To C Web端产品设计或内容平台实操经验;有视频流媒体、社交媒体PC端或创作者工具(SaaS)相关经验者优先; 2、产品思维:具备敏锐的PC/Web产品思维,深刻理解桌面端与移动端的用户行为差异;能够将Web技术特性(如PWA、大屏交互)转化为独特的产品优势,在页面设计与工程实现之间形成高效闭环; 3、数据驱动:数据敏感度与逻辑分析能力,善于通过数据分析与A/B测试验证假设;能够构建清晰的Web端核心指标体系(如留存、时长、生产效率)并以结果为导向推动迭代; 4、策略能力:能在复杂业务场景中构建深度策略,平衡“内容消费体验”与“创作者工具效率”的双重需求,关注长期价值与体系化增长; 5、综合素质:具备优秀的跨团队协作与项目推进能力;英语流利(可作为工作语言),具备优秀的跨文化沟通能力,有国际化工作背景者优先考虑。

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