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Open nowPosted 22 days ago

Senior Lifecycle Marketing Manager

David Kennedy141 open roles

Where
Paris, France; London, United Kingdom; Lisbon, Portugal; Milan, Italy; Rome, Italy; Berlin, Germany; Athens, Greece; Barcelona, Spain; Bari, Italy; Split, Croatia; Copenhagen, Denmark; Oslo, Norway; Tallinn, Estonia; Limassol, Cyprus; Budapest, Hungary; Florence, Italy; Amsterdam, Netherlands; Stockholm, Sweden; Warsaw, Poland; Kraków, Poland; Lublin, Poland; Opole, Poland; Tokyo, Japan; Seoul, South Korea; Beijing, China; Taipei City, Taiwan; Hong Kong; Chongqing, China; Bangkok, Thailand; Manila, Philippines; Kuala Lumpur, Malaysia; Singapore; Hanoi, Vietnam; Hanover, Germany; Wuhan, China; Shanghai, China; Hangzhou, China; Tel Aviv-Yafo, Israel
Work mode
Remote
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Your applicationOpen nowSenior Lifecycle Marketing ManagerDavid Kennedy · Paris, France; London, United Kingdom; Lisbon, Portugal; Milan, Italy; Rome, Italy; Berlin, Germany; Athens, Greece; Barcelona, Spain; Bari, Italy; Split, Croatia; Copenhagen, Denmark; Oslo, Norway; Tallinn, Estonia; Limassol, Cyprus; Budapest, Hungary; Florence, Italy; Amsterdam, Netherlands; Stockholm, Sweden; Warsaw, Poland; Kraków, Poland; Lublin, Poland; Opole, Poland; Tokyo, Japan; Seoul, South Korea; Beijing, China; Taipei City, Taiwan; Hong Kong; Chongqing, China; Bangkok, Thailand; Manila, Philippines; Kuala Lumpur, Malaysia; Singapore; Hanoi, Vietnam; Hanover, Germany; Wuhan, China; Shanghai, China; Hangzhou, China; Tel Aviv-Yafo, Israel

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The clock on this job

Early applications get read.

8.1% of postings close within 7 days. Measured by our own scanner across the market. David Kennedy postings stay open a median of 5 days.

Share of postings closed within
  1. 1.7%1 day
  2. 3.6%3 days
  3. 8.1%7 days
  4. 15.0%14 days
  5. 34.0%30 days
This job: posted 22 days ago

David Kennedy median: 5 days open

The posting

David Kennedy Recruitment is working with a fast-growing international AI company to recruit a Senior CRM & Lifecycle Manager for its Growth team. The role focuses on turning CRM into a major revenue channel by driving first-purchase conversion, repeat purchases, retention, reactivation and LTV across a high-volume B2C consumer product.

Position: Senior Lifecycle Marketing Manager

Location: Europe/ASIA, Remote

Employment type: B2B engagement preferred

Remuneration: Competitive total package+bonus.

DUTIES AND RESPONSIBILITIES:

  • Own CRM performance across registered-user-to-first-purchase conversion, token revenue and repeat purchase frequency
  • Build and optimize customer segments, triggers, campaigns and automated lifecycle journeys
  • Drive first-purchase conversion and repeat monetization through targeted CRM initiatives
  • Own onboarding, retention, churn prevention, reactivation and LTV initiatives
  • Design and run CRM experiments to identify and scale the highest-value opportunities
  • Analyze customer behavior and revenue performance to identify opportunities for conversion and monetization
  • Measure CRM impact through clear attribution, incrementality and before-and-after performance analysis
  • Work cross-functionally to develop and implement CRM initiatives and experiments
  • Identify opportunities to improve CRM contribution to overall business revenue
  • Build momentum and solve problems independently in an environment without a finished playbook
  • Contribute to the development and improvement of the CRM function
  • Use AI tools where relevant for analysis, segmentation, personalization, experimentation and content development
  • Lead or coach CRM specialists where applicable.

REQUIREMENTS:

  • Proven track record of personally driving significant commercial impact through CRM
  • Ability to demonstrate a clear CRM improvement with baseline, actions, personal ownership, timeframe and measurable final result
  • Relevant B2C experience in a high-volume consumer business based on subscriptions, repeat deposits, tokens, credits, virtual currency or another recurring-purchase model
  • Hands-on experience building customer segments, triggers, campaigns, experiments and automated lifecycle journeys
  • Proven ownership of both first-purchase conversion and repeat monetization
  • Strong understanding of revenue, conversion, retention and LTV
  • Strong understanding of CRM attribution and incrementality
  • Experience working with data to identify opportunities and make commercial decisions
  • Strong experimentation and problem-solving mindset
  • Ability to distinguish personal contribution from wider team results
  • Comfortable working independently without a finished playbook
  • Ability to work cross-functionally and create momentum without waiting for perfect information
  • Experience in iGaming, free-to-play gaming or other repeat-purchase models is an advantage
  • Experience leading or coaching CRM specialists is an advantage
  • Experience using AI for CRM analysis, segmentation, personalization, experimentation or content development is an advantage
  • English C1-C2
  • Fully comfortable working with uncensored AI models and adult-oriented content.

BENEFITS:

  • Competitive salary package
  • Additional performance-based bonus
  • B2B contract preferred
  • Opportunity to take significant ownership of CRM growth and monetization
  • Direct reporting line to the Co-founder & CMO
  • International, high-growth AI environment
  • And many more!!!
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