The posting
Overview
Delaware North is hiring a full-time Email Marketing Specialist to join our team at our global headquarters in Buffalo, New York. As an Email Marketing Specialist, you will be responsible for managing paid and unpaid marketing efforts through organic, paid, and local search tactics across various channels, for multiple Delaware North properties.
If you want a fast-paced role where collaboration and hard work are rewarded, apply now.
Additional Details
At Delaware North, we care about our team members' personal and professional journeys. These are just some of the benefits we offer:
- Medical, dental, and vision insurance
- 401(k) with up to 4% company match
- Profit sharing plan based on company performance
- Paid vacation days and holidays
- Paid parental bonding leave
- Tuition and/or professional certification reimbursement
- Generous friends-and-family discounts at many of our hotels and resorts
Responsibilities
- Own the execution and optimization of email marketing campaigns for assigned stakeholder groups
- Partner with marketing, creative, and business stakeholders to define goals and messaging
- Manage email calendars and act as project manager for assigned email initiatives
- Develop and maintain audience segments and targeting strategies
- Design, execute, and analyze A/B and multivariate tests
- Produce performance reports and translate results into optimization recommendations
- Document learnings, testing outcomes, and best practices, and contribute to SOP development, maintenance, and compliance
Qualifications
- Bachelor’s degree in marketing, communications, or related field preferred
- Minimum of 3 years of experience in email or CRM marketing
- Hands-on experience with Salesforce Marketing Cloud or comparable ESPs
- Working knowledge of HTML and email rendering best practices
- AMPScript skills are a plus
- Strong analytical, problem-solving, presentation, and communication skills
- Experience managing multiple projects simultaneously
- Advanced presentation and communication skills
This position starts at a minimum of:
$ 62354 per year



