The posting
Location: Daily Mail Headquarters, Derry Street, HSK, London, W8 5HY Position: Full Time/ Permanent/Hybrid – 4 days per week in the office
About the role
The Commercial Video Producer makes branded content for our partners across DMG New Media's brands. They are hands-on and production-minded, taking ideas and working out exactly how to make them, and make them excellently.
Our productions are built for social: everything we make is built for the feed, from how it's shot to how it's cut, and you'll bring experience of producing native, platform-first branded content.
You will work closely with the commercial creative team, who develop and pitch responses to client briefs, and our commercial project management team, who own the client relationship and the campaign timeline. You'll be involved in those processes, bringing creative insight and production know-how. Once a brief is won you'll take full ownership: taking the idea-as-sold and developing and producing it into high-performing branded content that seamlessly delivers client needs in our own tone of voice, sitting comfortably on the channel it's published on.
We need producers who are good at making great content happen. You'll own your productions, and make sure each one is delivered to a high standard, safely, on-time, within-budget and legally compliant.
How we deliver
Our brands already have editorial producers and in-house creators making video every day, so the right way to deliver a commercial project changes from job to job. Broadly, our Commercial Video Producers work in two ways:
- Own it. You produce the project entirely, from crewing and casting to final delivery. That might be a multi-camera shoot, a glossy promo, a run of street vox pops, or anything in between.
- Oversee it. Sometimes the best people to make the content are already on the brand, whether that's an editorial producer, one of our in-house creators, or the team behind a recurring show or sponsored format. You work alongside them, owning the brand integration and the timeline, and bringing whatever production support the job needs so the partnership lands naturally
Main Responsibilities
Producing
- Produce commercial projects from handover through shoot, edit and final delivery.
- Run shoots yourself when needed, from a single-camera creator shoot to a multi-camera promo.
- Own your shoots, including call sheets, risk assessments, crewing and contributor releases, with production management supporting and signing off.
- Cast contributors and work with our in-house creators, presenters and external talent to get the best from them on camera.
- Find and secure locations, drawing on the centralised location and supplier relationships held by production management, as well as your own research and relationships.
- Capture brand integrations naturally, knowing when content needs polish and when it needs to feel real.
- Specify the deliverables for each job, including versions, cutdowns and usage rights, working with our Platforms team, and briefing editors accordingly.
- Review edits before they go to the client.
- Make sure rushes, project files and releases are safely archived at the end of every job.
Budgets and costing
- Provide top-line costings and production feasibility at brief stage, flagging what will and won't work on each platform, including format and length, branded content rules and ad policies, so we only sell ideas we can deliver natively.
- Manage the live production budgets, managing potential overspend and underspend, and reconciling each job with production management.
Compliance and process
- Apply our branded content compliance standards on every project, including ad disclosure, platform restrictions and restricted categories.
- Work to our production workflows and sign-off points, keeping production management up to date on your projects.
Collaboration
- Contribute production insight and creative ideas to brainstorms and brief responses alongside the commercial creative team.
- Work with channel leads, editorial producers, show producers and in-house creators to ensure that commercial work is editorially aligned with each brand’s output and tone of voice.
- Work with the commercial project management team and production management on client- and campaign-specific deliverables, including shoot logistics and timelines.
- Work with the Production Lead on in-house editing and videographer resource, alongside the Lead Editor and Lead Videographer on the craft behind each project.
- Work with the design team on brand assets and graphics for your projects.
- Be client-friendly and confident on shoots, and on bigger projects the lead in the room.
- Cover for fellow producers during busy periods and holidays.
Person Specification
- Proven experience producing branded content specifically for social, at a publisher, agency or production company, understanding how content is shot, edited and delivered for each platform.
- Strong, practical production skills: planning, scheduling, crewing, running shoots and managing post-production.
- Confident running your own shoots, with a working knowledge of camera, sound and lighting.
- Editing and camera skills are a bonus.
- Able to cost a production quickly and realistically, and keep it on budget.
- Experience casting contributors and working with creators and talent.
- Fluent in short-form social video on TikTok, Instagram and YouTube Shorts. Long-form experience is a bonus.
- An instinct for integrating brands naturally, and for knowing when content needs polish and when it needs to feel real.
- A working understanding of branded content compliance, health and safety, releases and licensing.
- Personable and professional with clients and colleagues, and calm under pressure.
- A network of crew and freelancers is a bonus.
What success looks like
In your first six months, you will have:
- Delivered commercial content on time, to a high standard, with excellent client and in-house creative feedback.
- Delivered projects both by producing them yourself and by overseeing others on the brands.
- Built strong working relationships across the business, especially with the commercial creative and project management teams, channel leads, creators and production management.
- Contributed ideas that have shaped successful brief responses.
Package Description
Our benefits package increases the longer you’ve been with us. Here’s what to expect:
- 25 days’ holiday (increasing by 1 per year up to a total of 30)
- Pension plan and life cover
- Discounts on online shopping, dining cards and vouchers, and access to our Employee Assistance Programme
- Onsite gym, subsidised canteen and onsite nurse and GP clinics
Plus much more...
About Us
DMG New Media is building the next generation of social-first publishing, creating platform-native brands across news, sport, lifestyle, entertainment and culture for global audiences. Our network includes Daily Mail, Mail Sport, Metro, Eliza, The Respawn, This Is Money, Nosey and many more, and reaches hundreds of millions of people across social platforms each month. We have a growing roster of in-house creators and talent, and we’re continuing to scale rapidly across both short-form and long-form video.
Our Production team makes the video behind it all: original editorial shows and formats for our brands, and branded content for our commercial partners, published across TikTok, Instagram, YouTube and emerging platforms.
Our Commitment
We are committed to increasing diversity and maintaining an inclusive workplace culture. We welcome applications from all qualified candidates regardless of their ethnicity, race, gender, religious beliefs, sexual orientation, age, marital status, or disability.
We are Disability Confident Committed. Please let us know if you require any recruitment documentation in other formats or if you require reasonable adjustments to be made during the recruitment process. Please be assured that any such information will be held separately to your recruitment application and will not be considered as part of the selection process.
