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Open nowFirst seen 5 days ago

Jefe De Marketing

Externa Talent Hunters402 open roles

Where
Cuenca, Ecuador
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Your applicationOpen nowJefe De MarketingExterna Talent Hunters · Cuenca, Ecuador

  1. YouYes, apply to this one.

  2. CV RocketCV written for this posting.

  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

  4. CV RocketApplied on Externa Talent Hunters's own form.

The reply lands in your private mailbox

3×more interviews than doing it yourself with ChatGPT.

The clock on this job

Early applications get read.

12.3% of postings close within 7 days. Measured by our own scanner across the market.

Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.3%7 days
  4. 19.3%14 days
  5. 35.6%30 days
  6. 58.1%60 days
This job: first seen 5 days ago

The posting

Misión del cargo:

Diseñar, implementar y supervisar estrategias de marketing integrales para fortalecer la presencia de la marca en el mercado ecuatoriano de electrodomésticos, generando crecimiento sostenible en ventas y posicionamiento de esta.

Nivel de instrucción:

Título de Tercer Nivel en Ingeniería en Marketing, Ingeniería Comercial o afines.

Experiencia:

Mínimo 3 años en cargos similares.

Lugar de trabajo: Cuenca

Competencias:

- Negociación y Relaciones Comerciales.

- Liderazgo.

- Comunicación Efectiva.

- Proactividad.

- Trabajo en Equipo.

- Orientación al Cliente.

- Conocimiento de la Industria y el Mercado.

- Pensamiento Estratégico

- Firmeza.

Conocimientos técnicos requeridos.

- Conocimiento en estrategias de marketing digital (Google Ads, Meta Ads, SEO/SEM).

- Estrategias Comerciales

- Análisis de métricas clave (KPI) para evaluar el desempeño de las campañas.

- Conocimiento de compra de medios tradicionales y digitales. Planeación y negociación con agencias de publicidad

- Gestión de campañas y estrategias para plataformas de comercio electrónico

- Administración de Personal

- Experiencia en planificación y ejecución de eventos de marca.

- De preferencia conocimientos del giro de negocio.

Funciones a desempeñar:

- Desarrollar y ejecutar el plan anual de marketing alineado con los objetivos comerciales de la marca. Definir y monitorear KPIs de marketing para medir el impacto de las campañas y proyectos.

- Garantizar la consistencia de la imagen de la marca en todos los puntos de contacto (online y offline). Coordinar estrategias de branding que destaquen la propuesta de valor y atributos diferenciales de los productos.

- Planificar campañas publicitarias en medios digitales, tradicionales y puntos de venta. Supervisar la creación de materiales de comunicación, desde anuncios hasta catálogos y contenido para redes sociales.

- Analizar tendencias de consumo, comportamiento del cliente y movimientos de la competencia. Identificar oportunidades de mercado y nuevos segmentos de clientes potenciales.

- Administrar el presupuesto de marketing asegurando la máxima eficiencia en la inversión. Evaluar el ROI de las campañas y ajustar estrategias según los resultados.

- Coordinar con equipos internos (ventas, producto, logística) para alinear objetivos. Gestionar relaciones con agencias de publicidad, medios y otros socios estratégicos.

- Liderar la presencia digital de la marca en redes sociales, campañas SEM/SEO y comercio electrónico. Implementar estrategias de automatización de marketing y análisis de datos.

- Supervisar al equipo de marketing, asegurando el desarrollo profesional de los colaboradores. Promover un ambiente de innovación, trabajo colaborativo y orientación a resultados.

- Participar en reuniones de planificación y estrategia de la empresa.

Sueldo: $2000 + variable

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