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Open nowPosted 59 days ago

游戏广告创意策划-OPL02

herogames/referral98 open roles

Where
Beijing, Chinese Mainland
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Your applicationOpen now游戏广告创意策划-OPL02herogames/referral · Beijing, Chinese Mainland
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Share of postings closed within
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  2. 4.4%3 days
  3. 11.9%7 days
  4. 18.6%14 days
  5. 35.6%30 days
  6. 45.1%60 days
This job: posted 59 days ago

The posting

岗位职责 1.结合游戏产品核心玩法与卖点,针对国内及海外目标用户群体,策划并输出广告创意方案,包括脚本撰写、分镜设计、文案包装及素材风格定义; 2.负责产品与竞品调研,分析市场、用户、触媒及竞品策略,结合渠道特性、产品卖点与用户画像,输出素材创意;监测数据效果,协同投放与美术团队迭代优化,对素材效果负责; 3.能独立跟进广告素材的全流程落地,把控剪辑、特效、音效及后期包装,具备进度管理和风险管控意识,确保素材按时按质交付。

工作要求 1.统招全日制本科学历,英语良好,海外留学经历优先,有1-3年游戏广告创意或制作经验; 2.熟悉国内海外互联网文化,对网络热点、趋势、流行、文化有高敏感度和理解力; 3.熟悉素材制作流程,具备视频剪辑能力,拥有UE4/UE5素材制作经验优先; 4.了解市面上的主流AI视频、图像生成工具,可以使用AI工具制作视频和图片素材; 5.热爱游戏,有丰富的游戏经历,对国内、海外游戏行业与不同品类游戏产品有较多了解。

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