The posting
You have a deep interest in how stories are told and a background in content, communications, or journalism. You believe that writing should communicate, not impress, and that every piece of content, whether a gallery panel, a video script, or a LinkedIn post, should leave its audience understanding something new. You know how to take a complex subject, research it properly, and find the narrative that makes it clear and relevant.
You do not simply produce copy. You take ownership of the story from research to the final word, and you do what it takes to get it right. You move comfortably between the careful work of interpretive content, which takes as much wit as it does rigour, and the faster rhythm of external communications, without losing your eye for detail. You do not wait to be told: when information is missing, you find it, and when a brief is still taking shape, you help shape it. You think well and you think fast, and you know that one without the other is not enough. The pace at HOL is intense and intellectually demanding, and you find that energising. You are grounded, with a can-do attitude, the confidence to speak up, and are open to ideas that are not your own.
What will you be doing?
Content Strategy & Interpretive Writing:
- Lead research for commissioned projects across themed environments, museums, galleries, exhibitions, and destination attractions, drawing on published and online sources, academic research, archives, and subject matter experts, and when needed, user studies, focus groups, and interviews.
- Synthesise research into accurate, clear, and insightful content that serves the project objectives and the needs of the target audience.
- Work with the Chief Experience Officer to develop the content strategy and narrative structure for each project, bringing your own thinking from the start rather than waiting for direction, and collaborating with the wider project team, from experience designers and architects to theming and multimedia consultants, to decide what the story is, how it unfolds across zones, and which messages matter most.
- Craft interpretive content across mediums, from panels and labels to multimedia scripts, interactive content, audio guides, and publications, bringing depth and context to the subject matter while keeping it relatable and engaging.
- Edit and proofread all content to ensure it is error-free, consistent, and meets the required standards before it reaches clients and stakeholders, both internal and external.
External Communications:
- Look after HOL’s communications as a whole, shaping how the company tells its own story: what it says, how it says it, and where. Social media, publications, PR, and video are part of this, but the remit covers every channel through which HOL speaks.
- Plan and run the content calendar for HOL’s LinkedIn and other channels, writing captions and articles that carry the company’s voice and share its thinking and work.
- Develop insight articles, case studies, award submissions, press materials, and publications that document HOL’s projects and point of view.
- Work with designers and videographers to produce video and visual content, from scripting and storyboarding to final review.
- Track how our communications perform, and let that understanding shape what comes next.
Stakeholders & Team:
- Build strong relationships with clients, subject matter experts, and the many other partners on a project, to gather, verify, and sign off content while keeping everyone aligned around the story.
- Present content strategies and narratives clearly and convincingly, and contribute to proposals and pitches that secure new projects.
- Collaborate with the designers and specialist consultants on each project so that words and design work together in service of the story.
What are we looking for?
Experience and Track Record:
- A degree in Communications, Journalism, Creative Writing, or a related field with a minimum of 3 years of working experience in communications, content, or interpretive writing.
- A strong portfolio of published or realised work, with a clear account of your role in each. Samples of interpretive, social media, and long-form writing are all welcome.
- Excellent command of English, with completed works across different formats, lengths, and tones, from a gallery panel to a LinkedIn caption to a press release. Ability to communicate in Mandarin, both written and spoken, will be an added advantage.
- Strong research process and skills, with the ability to work through complex and unfamiliar subject matter and distil it into something clear and compelling.
- Experience managing social media channels and producing content for them, including video, is an advantage.
- Proficiency in Microsoft Office, and comfort with content, social media, and AI tools for research, writing, and production.
- Experience managing your own scope of work within a wider team of specialists and presenting to clients and stakeholders with the confidence to explain and defend your content thinking.
Mindset and Ways of Working:
- A genuine passion for storytelling, and the conviction that writing should communicate, not impress.
- A self-starter who moves without waiting for instructions, finds what is missing, and keeps the work moving, with the drive to see every piece of content through to the end while handling multiple projects and deadlines at once.
- Sound judgement paired with speed of thought, and the ability to thrive in an environment where the thinking is rigorous, the pace is intense, and the standard is high.
- Grounded and confident, with a warmth that puts people at ease, more interested in the work and the people than in the spotlight.
- A curious, open-minded, and collaborative mindset, with a keen eye for detail, a willingness to learn new tools, and a readiness to contribute wherever needed, even beyond your formal job scope.
Due to the number of applications, we regret that we will only be able to contact shortlisted candidates. Thank you.
