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Open nowPosted 76 days ago

品牌传播高级经理

honycapital/social7 open roles

Where
Shanghai, Chinese Mainland
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Your applicationOpen now品牌传播高级经理honycapital/social · Shanghai, Chinese Mainland

  1. YouYes, apply to this one.

  2. CV RocketCV written for this posting.

  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

  4. CV RocketApplied on honycapital/social's own form.

The reply lands in your private mailbox

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The clock on this job

Early applications get read.

12.3% of postings close within 7 days. Measured by our own scanner across the market.

Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.3%7 days
  4. 19.3%14 days
  5. 35.6%30 days
  6. 58.1%60 days
This job: posted 76 days ago

The posting

1. 品牌战略与资产管理 • 制定公司品牌传播战略与年度规划，明确品牌定位、核心主张与传播策略； • 统筹品牌资产管理，建立并维护统一的对外传播口径与视觉规范。 2. 传播体系与资源建设 • 搭建品牌传播工作流程与标准，沉淀内容素材库与媒体资源库，推动传播工作体系化、专业化； • 建立跨部门协同机制，打通信息壁垒，确保品牌传播与业务节奏同频共振。 3. 媒体关系与内容策划 • 拓展并维护财经、投资、行业类核心媒体及KOL资源； • 策划并落地关键节点媒体传播方案，涵盖新闻发布、深度专访等； • 紧贴行业热点与公司战略，独立产出高质量内容，形态包括但不限于深度文章、新闻稿、观点评论、短视频、图文海报等。 4. 品牌活动与影响力提升 • 统筹重大品牌活动、行业论坛的策划与执行； • 归口管理对外演讲、奖项申报、行业排名等事务，系统提升公司品牌影响力。 5. 舆情监测与危机管理 • 建立日常舆情监测与分析机制，输出有价值的情报洞察，辅助决策； • 制定危机公关预案，牵头快速响应与处置，维护公司声誉。 6. 企业文化传播 • 负责企业文化理念的对内传播与落地，以优质内容传递公司价值观，增强员工认同感与凝聚力。

1. 学历与专业： 本科及以上学历，新闻传播、市场营销、财经等相关专业优先。 2. 经验背景： 7年以上品牌传播、公关、内容创作相关经验，具备PE/VC、金融机构、知名财经媒体或咨询公司背景者优先。 3. 专业能力： o 笔力过硬： 具备独立撰写深度文章、新闻稿、评论等高阶文案的能力。 o 媒体敏感： 拥有较丰富的财经/行业媒体资源，新闻嗅觉敏锐，具备成熟的舆情研判与危机处理经验。 o 内容全栈： 熟悉主流新媒体平台运营逻辑，有成功的账号操盘经验，具备基础的视频剪辑与图文设计能力。 o AI应用： 熟练运用AI工具赋能内容生产与传播全流程，持续提效。 4. 核心素质： 具有极强的沟通协调力、项目统筹力和执行力，能适应快节奏环境，推动跨团队协作落地。

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