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Open nowPosted 237 days ago

小红书内容运营

imrm1t9197/16546641 open roles

Where
Shenzhen, Guangdong, Chinese Mainland
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Your applicationOpen now小红书内容运营imrm1t9197/165466 · Shenzhen, Guangdong, Chinese Mainland
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The clock on this job

Early applications get read.

12.3% of postings close within 7 days. Measured by our own scanner across the market.

Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.3%7 days
  4. 19.3%14 days
  5. 35.6%30 days
  6. 57.8%60 days
This job: posted 237 days ago

The posting

1、内容创意与产出:负责小红书优质种草笔记输出,能独立完成图文笔记的撰写、拍摄、排版发布。 2、视觉把控:负责图片的拍摄与后期处理(修图/滤镜),能通过视觉吸引用户点击,提升笔记的观感与质感。 3、投放效果跟踪:密切跟踪“聚光平台”等投放工具的消耗与转化数据,能够看懂数据、分析数据,并根据数据反馈反哺内容创作,优化种草效果。 4、对标分析:定期调研行业竞品及小红书热门内容趋势,提出内容迭代建议。

1、经验匹配(必备项) 工作年限:1-2年相关经验,2年以上者优先。拒绝无经验小白,期望入职后能快速融入业务,分担工作任务,具备成熟的职业素养和责任心。 2、行业背景:必须有小红书深度接触经验。无论是来自乙方(MCN/广告公司)、free写手、个人博主,还是甲方品牌方,我们都欢迎。 3、核心能力(按优先级排序) ✔ 文案撰写(强优先):你必须热爱且擅长写字。不是简单生硬的营销广告,而是能写出真实的、能打动用户、能引发互动的种草文案。面试需提供过往作品或账号链接。 ✔ 投放认知(关键项):你不需要亲手操作投放后台,但必须具备投放数据分析能力。了解“聚光”或类似投放工具的基本逻辑,能看懂笔记的点击率、互动成本、转化效果,并能指导内容优化。 ✔ 图片拍摄(非必须,但加分):具备基础的单反或手机拍摄能力,能独立完成产品静物/场景摆拍。懂光影、构图,有基本的审美素养。(补充说明:如果文案极强,此项可放宽,但需具备指导摄影师拍摄的能力)。

【我们提供】 1、一个尊重内容、数据驱动的团队氛围。 2、明确的成长路径,让你的创意和投放策略能真正落地见效。

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