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Open nowPosted 122 days ago

北美内容运营经理

imrm1t9197/16546641 open roles

Where
Shenzhen, Guangdong, Chinese Mainland
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Your applicationOpen now北美内容运营经理imrm1t9197/165466 · Shenzhen, Guangdong, Chinese Mainland
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The clock on this job

Early applications get read.

12.1% of postings close within 7 days. Measured by our own scanner across the market.

Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.1%7 days
  4. 19.1%14 days
  5. 35.6%30 days
  6. 52.7%60 days
This job: posted 122 days ago

The posting

  • 全面负责Meta、Amazon等广告渠道的内容策略与运营,主导素材测试、优化、放量及霸榜策略落地,对代谢益生菌产品线的月度广告营收及成本效率目标负责,相关核心经营指标将作为岗位绩效考核依据。
  • 统筹视频剪辑、视觉设计、美国本土内容专家及广告优化团队,高效推进素材制作与投放执行,保障广告账户持续有优质素材供给,素材产出及生命周期相关数据纳入岗位考核体系。
  • 与美国本土内容专家共创,定义并上线全新的内容营销切入点进行A/B测试,通过数据反馈快速验证内容方向,持续提升素材转化率与投放效率。
  • 深度监控广告投放数据,建立内容测试与优化SOP,将有效策略沉淀为可复用的方法论,推动团队整体内容营销能力提升。
  • 本科及以上学历,英语可作为工作语言,能准确理解海外消费者洞察并与本土内容团队协作。
  • 3年以上跨境电商内容营销或广告投放经验,有Meta/Amazon渠道内容策略操盘经验者优先,有益生菌/健康消费品类目经验加分。
  • 精通广告素材测试与优化逻辑,具备极强的数据敏感度,能通过数据指导内容创作方向。
  • 具备出色的跨团队协调与项目管理能力,能高效统筹设计、剪辑、优化等多角色协作。
  • 创意敏感度高,兼具策略思维与执行落地能力,结果导向,有AI探索成功实践者优先考虑。
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