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Open nowPosted 160 days ago

内容营销主管/经理(广州)

imrm1t9197/16546641 open roles

Where
Guangzhou, Guangdong, Chinese Mainland
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Your applicationOpen now内容营销主管/经理(广州)imrm1t9197/165466 · Guangzhou, Guangdong, Chinese Mainland
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The clock on this job

Early applications get read.

12.1% of postings close within 7 days. Measured by our own scanner across the market.

Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.1%7 days
  4. 19.1%14 days
  5. 35.6%30 days
  6. 52.7%60 days
This job: posted 160 days ago

The posting

1、团队统筹管理:统筹品线抖音及其他渠道的媒介团队,制定媒介策略并带领团队落地执行 2、CID信息流素材把控:主导CID种子内容制作,具备脚本撰写与审核能力,指导团队优化素材方向,提升曝光与转化效率 3、达人矩阵搭建与运营:搭建中腰尾部KOL+KOC达人矩阵,月度对接挂车达人10-20位、深度合作KOL 3-5位,包含账号筛选、脚本共创、商务谈判、效果追踪 4、种草+转化策略制定:制定女性益生菌品线的抖音种草曝光策略,兼顾挂车转化闭环,懂曝光与转化的差异并能输出针对性策略 5、数据追踪与优化:监测曝光量、消耗、ROI等核心指标,定期复盘并迭代媒介策略 6、跨部门协同:与投放、内容创意、产品运营等团队紧密配合,确保投放节奏与素材质量一致

1、经验:3年以上抖音媒介经验,有团队管理经验优先 2、能力: ①有内容sense,具备脚本撰写与审核能力,能指导团队产出高质量内容 ②懂曝光与转化的区别,能输出差异化的种草策略 ③有筛号能力,有中腰尾部达人资源积累 3、品类:美妆、护肤、大健康、日化其中之一有媒介投放经验优先 4、数据:对ROI负责,有数据复盘和策略迭代经验

加分项 1、有大健康/益生菌/女性消费品投放经验 2、有抖音+N平台(小红书/快手等)媒介操盘经验 3、有从0-1搭建达人矩阵经验 4、对抖音内容生态有深度理解,关注平台玩法更新

我们提供 1、统筹抖音+N平台,团队管理机会,职业成长空间大 2、有竞争力的薪酬与晋升通道

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