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Open nowPosted 50 days ago

Jefe de Desarrollo de Canales Digitales | IPLAN

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Munro, Argentina
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Your applicationOpen nowJefe de Desarrollo de Canales Digitales | IPLANINHAUS · Munro, Argentina
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The clock on this job

Early applications get read.

8.2% of postings close within 7 days. Measured by our own scanner across the market.

Share of postings closed within
  1. 1.9%1 day
  2. 3.8%3 days
  3. 8.2%7 days
  4. 15.2%14 days
  5. 34.2%30 days
This job: posted 50 days ago

The posting

IPLAN es una compañía líder en la provisión de servicios de telecomunicaciones y tecnología en las principales ciudades del país hace 25 años. Desde el inicio acompaña a sus empresas clientes acercándoles propuestas a la medida de sus necesidades, innovando, desafiando formatos, plataformas y procesos; porque no hay límites para pensar la tecnología 🚀.

Además, amplió su oferta y se convirtió en la única empresa del mercado de CABA, Córdoba, Rosario y Tucumán que presta a todos sus clientes servicios residenciales de banda ancha a través de una red de Fibra Óptica Directa al Hogar (FTTH).

Actualmente se encuentra en la búsqueda de un/a Jefe de Desarrollo de Canales Digitales. La misión del rol será liderar la transformación de los canales de autogestión (Web, App y WhatsApp), impulsando la migración de transacciones hacia entornos digitales más eficientes, maximizando la conversión y generando un impacto directo en la experiencia del cliente y en el crecimiento del negocio.

Responsabilidades

  • Proponer y ejecutar estrategias de ventas en canales digitales de autogestión.
  • Definir y llevar adelante el roadmap de funcionalidades orientadas a conversión y ventas.
  • Monitorear continuamente el proceso de autogestión, identificando mejoras (CRO).
  • Diseñar flujos de compra simples e intuitivos junto a Marketing.
  • Implementar flujos transaccionales y conversacionales en WhatsApp (chatbots, IA).
  • Priorizar requerimientos comerciales y traducirlos en historias de usuario.
  • Definir y reportar KPIs clave, realizar pruebas A/B y escuchar la voz del cliente (NPS).
  • Coordinar con Marketing Digital, Ventas y Sistemas.

Indicadores de Gestión

  • Alcanzar el 30% de ventas de la unidad a través de canales de autogestión.

¿Qué valoramos?

  • Experiencia mínima de 3 a 4 años gestionando canales digitales, e-commerce o apps en empresas de servicios.
  • Formación universitaria en Ingeniería, Administración, Marketing, Sistemas o afines.
  • Dominio de herramientas de analítica (GA4, Mixpanel, Firebase, Hotjar).
  • Conocimientos básicos de SQL y UX/UI.
  • Experiencia en WhatsApp Business/API, integración de chatbots y metodologías ágiles.

Competencias

  • Orientación a resultados y métricas (data-driven).
  • Pensamiento estratégico y adaptabilidad.
  • Comunicación efectiva y trabajo en equipo.
  • Liderazgo en equipos multidisciplinarios.

🌎 Modalidad de trabajo: Híbrida (3 días presenciales y 2 remotos)

Lugar de trabajo: Zona Microcentro.

Lunes a viernes de 9 a 18hs.

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