The posting
WE ARE HIRING: Brand Account Manager / Executive
Location: Colombo, Sri Lanka Employment Type: Full Time Industry: Digital Marketing / Advertising / Brand Communications
Role Overview
We are seeking a dynamic, creative, digitally savvy, and results-driven Brand Account Manager / Executive to manage and grow client accounts across digital marketing, advertising, social media, and integrated brand communication initiatives. The successful candidate will act as the key link between clients and internal teams, understanding client business objectives and translating them into impactful marketing campaigns, communication strategies, and digital initiatives. This role requires a strong combination of client servicing expertise, project management capability, digital marketing knowledge, and the ability to manage multiple brands within a fast-paced agency environment.
Key Responsibilities
- Manage assigned client accounts and maintain strong, professional relationships with clients.
- Act as the primary day-to-day point of contact between clients and the agency.
- Understand client business objectives, target audiences, competitors, brand positioning, and marketing requirements.
- Identify opportunities for digital marketing, social media, advertising, and brand communication initiatives.
- Prepare comprehensive creative, content, digital, media, and campaign briefs for internal teams.
- Coordinate with creative, social media, digital media, PR, events, production, and other internal teams to ensure successful campaign delivery.
- Develop and manage social media content plans and campaign calendars for assigned brands.
- Review content, artwork, advertising copy, reels, videos, and campaign assets before client presentation.
- Manage client feedback, revisions, approvals, timelines, and campaign execution processes.
- Support the development and execution of integrated marketing campaigns and digital marketing strategies.
- Coordinate influencer partnerships, content creator collaborations, and digital activations.
- Support the planning and execution of Meta, Google, TikTok, YouTube, and other digital advertising campaigns.
- Monitor campaign objectives, audience targeting, budgets, and performance metrics.
- Track social media engagement, campaign performance, and digital marketing effectiveness.
- Analyze campaign reports and provide recommendations for optimization and performance improvement.
- Conduct competitor analysis, market research, digital audits, and trend assessments.
- Support website, landing page, e-commerce, and other digital platform requirements for clients.
- Explore and recommend AI-powered tools, automation solutions, and emerging technologies to improve marketing effectiveness.
- Prepare client presentations, campaign plans, reports, proposals, estimates, and other account management documentation.
- Ensure campaigns remain aligned with client objectives, budgets, communication strategies, and brand guidelines.
- Manage multiple client accounts, projects, campaigns, and deadlines simultaneously.
- Identify growth opportunities for existing accounts and proactively recommend new campaign concepts and initiatives.
- Stay informed on developments within digital marketing, social media, AI, influencer marketing, advertising, and consumer behavior.
Candidate Profile
- Diploma or Degree in Marketing, Digital Marketing, Advertising, Business Management, Communications, Digital Media, Information Technology, or a related discipline.
- Brand Account Executive: 1–2 years of experience in Client Servicing, Digital Marketing, Advertising, Social Media, or Account Management.
- Brand Account Manager: 2–4 years of experience managing client accounts within an agency environment.
- Previous experience within a Digital Marketing, Advertising, Creative, or Integrated Communications Agency will be a strong advantage.
- Strong understanding of social media platforms including Facebook, Instagram, TikTok, LinkedIn, and YouTube.
- Good understanding of digital marketing, social media strategy, influencer marketing, content marketing, and online advertising.
- Familiarity with Meta Business Suite, Meta Ads Manager, Google advertising platforms, social media management tools, and analytics platforms.
- Exposure to websites, WordPress, WooCommerce, e-commerce platforms, and customer journey mapping will be advantageous.
- Knowledge of AI-powered marketing, content creation, automation, and productivity tools will be an added advantage.
- Ability to convert client business challenges into clear, actionable marketing and creative briefs.
- Strong presentation, negotiation, communication, and stakeholder management skills.
- Excellent English and Sinhala written and verbal communication skills.
- Strong organizational and project management capabilities.
- Ability to manage multiple campaigns and deadlines in a fast-paced agency environment.
- Strong analytical thinking with the ability to interpret campaign performance data and generate actionable recommendations.
- Creative mindset combined with commercial awareness and brand understanding.
- Proactive attitude with confidence to present ideas and recommend strategic solutions.
- Ability to work independently while collaborating effectively across teams.
- Passion for advertising, brands, digital marketing, technology, AI, and emerging communication trends.
Ready to take your career to new heights?
We're InTalent Asia, your go-to recruitment partner in Sri Lanka, and we've got an exciting opportunity for you!
Our client is looking for a skilled individual to fill the role of Brand Account Manager / Executive.
Apply now and see how you can be the perfect fit for this exclusive position!
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