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Open nowPosted 12 days ago

Media Planning Executive

ITV19 open roles

Where
London, United Kingdom
Work mode
Hybrid
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Your applicationOpen nowMedia Planning ExecutiveITV · London, United Kingdom

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The clock on this job

Early applications get read.

12.3% of postings close within 7 days. Measured by our own scanner across the market. ITV postings stay open a median of 10 days.

Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.3%7 days
  4. 19.3%14 days
  5. 35.6%30 days
  6. 57.8%60 days
This job: posted 12 days ago

ITV median: 10 days open

The posting

Job Description

Workplace: White City, London - 2 days a week in the office

The role

Are you passionate about TV, audience engagement, and campaign performance? We’re looking for a Media Planning Executive to take ownership of both the strategic planning and operational delivery of on-air promotional activities across allocated channels. From big-ticket Drama and Sport to hit Entertainment and Factual programming, you’ll act as our subject-matter expert, translating insights into bespoke media plans, collaborating with creative teams, and optimizing activity to ensure ITV content captivates the right audiences.

Main responsibilities

  • Work within a team of dedicated TV Media Planners, responsible for the operational delivery and implementation of promotional activities across ITV’s suite of linear channels - ensuring the right message reaches the right audience at the right time.
  • Create bespoke Owned TV media plans for a broad range of ITV content - from Entertainment, Factual, Sport to Drama.
  • Work alongside other marketing, media and creative teams acting as the TV media expert offering advice, learnings and ideas to drive performance and innovation.
  • Liaise with creative teams to help manage the delivery of marketing assets.
  • Monitor performance and feedback learnings back to the wider campaign media team to paint an ongoing picture of what activity is performing best, to drive optimisation across all TV activity.
  • Manage day to day queries from stakeholders around the business (Marketing/Media/Creative/Programme Strategy/Broadcast Ops/Commercial)
  • Be responsible for factual accuracy for visual on screen presentation and continuity scripts
  • Creative Make-list administration via Citrus (in house system)

Skills you’ll need (minimum criteria)

  • Familiarity with TechEdge for pulling daily viewing data and post-campaign performance reports.
  • A clear understanding of TV audience consumption trends and standard industry measurement metrics.
  • Strong understanding and curiosity towards TV media planning and a drive to improve effectiveness and campaign performance.
  • An ability to define and deliver media plans for marketing, working towards clear outcomes and KPIs.
  • Good at understanding and interpreting data to aid decision making

Other things we’re looking for (key criteria)

  • Confident communication and stakeholder management skills.
  • Experience working in a fast paced and dynamic environment
  • Organised and able to work under pressure and to tight deadlines
  • An interest and passion for media/TV/broadcast
  • Flexible and able to adapt to changing circumstances
  • A can-do, collaborative, get-things-done approach.
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