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Open nowPosted 101 days ago

增长策略负责人(游戏方向)

lilithgames/career102 open roles

Where
Shanghai, Chinese Mainland
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Your applicationOpen now增长策略负责人(游戏方向)lilithgames/career · Shanghai, Chinese Mainland
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  3. 11.8%7 days
  4. 18.6%14 days
  5. 35.6%30 days
  6. 45.1%60 days
This job: posted 101 days ago

The posting

1. 负责产品增长策略制定,围绕用户获取、激活、留存、付费等核心增长环节,持续发现增长机会,推动产品整体增长。 2. 基于用户行为数据、市场反馈及业务目标,识别关键问题,提出增长假设,设计实验方案,并通过数据验证持续迭代优化。 3. 与研发、发行、投放、素材、用户研究等团队紧密协作,通过产品设计、活动设计、内容策略等方式持续优化用户体验及商业化表现。 4. 深入研究目标用户、市场趋势及竞品动态,理解用户行为背后的驱动因素,探索可持续的增长路径。 5. 建立增长分析框架,持续跟踪核心业务指标,推动团队形成数据驱动、实验驱动的决策方式。 6. 持续关注行业优秀增长案例,探索互联网增长方法论在游戏产品中的实践和应用。

1. 本科及以上学历,3年以上产品、增长、商业化、策略等相关工作经验。 2. 具备较强的增长思维,熟悉用户增长、商业化增长或平台增长相关工作,有完整增长项目经验。 3. 具备优秀的数据分析能力,能够基于数据发现问题、提出假设、设计实验并验证结果。 4. 熟悉A/B Test、用户行为分析、增长漏斗分析等方法论,具备较强的问题拆解及逻辑分析能力。 5. 具备优秀的产品思维,能够通过产品设计、内容设计、活动设计等方式影响用户行为,驱动业务增长。 6. 具备较强的跨团队协作能力,能够推动研发、设计、运营等多团队协同落地复杂项目。 7. 热爱游戏,对游戏行业有浓厚兴趣,重度游戏玩家优先;有SLG产品、游戏行业或全球化产品经验者优先。

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