The posting
Key Responsibilities
New Business Development
- Build and execute a territory plan across Southern California focused on acquiring new B2B customers.
- Prospect outbound through cold calling, email, LinkedIn, networking, and referrals.
- Schedule and lead face-to-face meetings with business owners, IT managers, and procurement decision-makers.
- Develop a qualified pipeline and convert opportunities into new revenue.
Technology Product Sales
- Position workstations, servers, AI hardware and software, and general commercial IT products based on customer performance needs, business value, and budget.
- Explain product capabilities and competitive differentiators and partner with internal technical resources on complex opportunities.
Full-Cycle Sales Execution
- Own the sales process from qualification through proposal, negotiation, and close, coordinating pricing and availability with internal teams.
- Maintain accurate CRM opportunities and forecasts, and achieve revenue, gross profit, and customer acquisition targets.
Cross-Functional Collaboration
- Work with product management, marketing, operations, and technical specialists, and share feedback on emerging market demand, including AI-related opportunities.
Qualifications
Required
- 3+ years of B2B sales experience, preferably selling technology products or related solutions.
- Proven track record acquiring new customers through outbound prospecting.
- Full-cycle sales experience, including territory sales and in-person customer meetings.
- Working knowledge of commercial computing products.
- Strong presentation, negotiation, and relationship-building skills, with experience using CRM software.
- Willingness to travel throughout Southern California.
Preferred
- Experience with IT resellers, value-added resellers, system integrators, or technology OEMs.
- Knowledge of servers, professional workstations, AI computing hardware, or related software.
- Experience selling to SMB and mid-market commercial customers, ideally with existing Southern California relationships.
- Experience collaborating with Sales Engineers or Solution Architects, and selling multiple IT product categories.



