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Open nowPosted 1579 days ago

抖音媒介策略

onhli3g9mi/75509127 open roles

Where
Guangzhou, Guangdong, Chinese Mainland
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Your applicationOpen now抖音媒介策略onhli3g9mi/755091 · Guangzhou, Guangdong, Chinese Mainland
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The clock on this job

Early applications get read.

12.3% of postings close within 7 days. Measured by our own scanner across the market.

Share of postings closed within
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  2. 4.5%3 days
  3. 12.3%7 days
  4. 19.3%14 days
  5. 35.6%30 days
  6. 58.1%60 days
This job: posted 1579 days ago

The posting

1、 定期整理并分析天猫等电商平台的流量结构及各渠道点位数据情况,整理社媒投放数据,总结复盘; 2、熟悉抖音、广点通等平台信息流操作规则, 根据公司业务及品牌需求,分析产品特性及品牌调性,把控成本并定制有效的投放策略,对投放的计划进行跟踪,不断优化推广效果; 3、 时刻关注和研究市场动态、分析竞争品牌动向、提供建设性意见,撰写分析报告,以此优化投放策略; 4、 根据产品用户画像分析,开发媒介资源。

1、 本科学历, 市场营销、电子商务、广告学等专业为佳。3年以上信息流推广相关工作经验,有时尚服饰/品质家电推广及4A广告公司的优先; 2、 熟悉市场主流的广告竞价投放媒体,如抖音、广点通、头条等; 3、 熟悉电商站内流量结构及渠道点位情况,数据敏感,熟练使用excel、vlookup函数等工具; 4、具备良好的创意思维和互联网用户理解能力,数据分析能力和逻辑性强,善于在数据中挖掘有价值的信息,总结投放问题,拟定解决策略。

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