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Open nowFirst seen 36 hours ago

Marketing Lead

Pie Systems3 open roles

Where
Tokyo, Kantō, Japan
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Your applicationOpen nowMarketing LeadPie Systems · Tokyo, Kantō, Japan

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Share of postings closed within
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  2. 4.4%3 days
  3. 11.9%7 days
  4. 18.6%14 days
  5. 35.6%30 days
  6. 45.1%60 days
This job: first seen 36 hours ago

The posting

Title:Marketing Lead

マーケティングリード（企画・実行担当）

Company

Pie Systems is building a digital platform to grow and transform global tourism, beginning with the $70B+ tax-free shopping industry. Our mission — Empowering local partners, globally. Delighting global tourists, locally. — guides us as we connect tourists and local businesses through data, analytics, and marketing. The Pie VAT app makes travel shopping effortless for tourists and offers retailers a free, digital tax-free solution.

We are a global, VC-backed startup operating across the US, Europe, and Asia, with hubs in Tokyo, San Francisco, and Copenhagen. Our rapidly growing team works at the intersection of fintech, retail, and travel, partnering with leading global brands.

Pie Systemsは、700億ドル規模のタックスフリーショッピング市場を起点に、グローバル観光産業の成長と変革を目指すデジタルプラットフォームを構築しています。私たちのミッションは「Empowering local partners, globally. Delighting global tourists, locally.」——データ、分析、マーケティングを通じて旅行者と地域のビジネスをつなぎます。Pie VATアプリは旅行者の免税ショッピング体験をシームレスにし、小売店には無料のデジタル免税ソリューションを提供しています。

米国・欧州・アジアで展開するグローバルなVC出資のスタートアップとして、東京・サンフランシスコ・コペンハーゲンを拠点に、フィンテック・小売・旅行の交差点で急成長するチームを構築しています。

Why Pie Systems

Japan is currently one of the fastest-growing markets globally, and a strategic focus area for the entire company. Our next phase of global expansion will be centered around Japan, and this role will sit at the heart of that transformation — working alongside our Marketing Head to own both the planning and execution of key initiatives.

日本市場は今、全社的な戦略フォーカスの中心にあり、次のグローバル展開フェーズの起点になります。このポジションは、その変革の最前線でマーケティングヘッドと共に、企画立案から実行までを担う重要な役割です。

What You'll Do

1. Creative & Content Direction

- Plan and direct content across a wide range of formats — images, video, articles, landing pages

- You don't need to produce the content yourself, but you'll decide the right format and tone for each objective, brief designers and creators (internal or freelance), and iterate on feedback to ensure quality

- Maintain brand consistency while continuously optimizing content for each channel

1. クリエイティブ・コンテンツディレクション

- 画像、動画、記事、LPなど多岐にわたるフォーマットで、コンテンツの企画からディレクションまでを担う

- 自身で制作する必要はないが、目的に応じて最適なフォーマット・トーンを企画し、社内外のデザイナー・クリエイターに的確に発注、フィードバックを重ねてアウトプットの質を担保する

- ブランドの一貫性を保ちながら、チャネルごとに最適化したコンテンツを継続的に生み出す

2. PR & On-the-Ground Initiatives

- Build relationships with media, influencers, and industry contacts

- Plan and set up PR opportunities — press events, industry events, and similar occasions

- Plan and produce case studies featuring partner companies

- Handle press announcements as needed

2. PR・実地施策の推進

- メディア・インフルエンサー・業界関係者とのリレーション構築

- プレスイベントや業界イベントなど、PRの機会となる場の企画・セッティング

- 導入事例（パートナー企業のケーススタディ）の企画・制作

- 状況に応じて記者発表等の実施も担当

3. Integrated B2B×B2C Campaign Planning & Execution

- Pie's business requires reaching both tourists (B2C) and merchant partners (B2B)

- Independently plan and execute B2C brand awareness through social and digital channels, alongside B2B communication for merchant acquisition (pitch materials, sales-support activities)

- Manage multiple campaigns across multiple channels and formats simultaneously, and see them through to completion

3. B2B×B2C 統合キャンペーンの企画・実行

- Pieのビジネスは「観光客（B2C）」と「加盟店・パートナー企業（B2B）」の両方にリーチする必要があります

- SNS・デジタル施策によるB2Cのブランド認知拡大と、加盟店開拓に向けたB2Bコミュニケーション（説明会資料、営業同行的な動きなど）の両面を、自ら企画し実行する

- 複数チャネル・複数フォーマットのキャンペーンを同時並行で管理し、確実にやりきる

4. Business-Minded Use of Data

- Advanced statistical analysis or dashboard-building skills are not required, but you should be able to read the numbers behind your own campaigns and channels with real business judgment, and translate that into next steps or investment decisions

- Beyond "it felt like it worked" — you understand the business meaning behind the data and can proactively engage in discussions about improvements and budget allocation

- Broader strategy and deeper analysis will be led in partnership with the Marketing Head

4. ビジネス感度を持ったデータ活用

- 高度な統計分析やダッシュボード構築のスキルは必須ではないが、自身が担当する施策・チャネルの数字をビジネス視点で読み解き、次の打ち手や投資判断に繋げられる分析力を持つ

- 「なんとなく良かった」ではなく、数字の背景にあるビジネス的な意味を理解し、改善提案や予算配分の議論に主体的に関われる

- 全社戦略・高度な分析はマーケティングヘッドと連携して進める

5. Cross-Team Collaboration

- Work closely with the Marketing Head, global teams, and Japan leadership

- Participate in weekly global meetings and cross-functional projects conducted in English

5. チーム内連携

- マーケティングヘッド・グローバルチーム・日本のリーダーシップチームと密に連携

- 週次のグローバルミーティングや英語でのプロジェクト推進に対応

Who You Are

- Someone who can plan as well as execute. Rather than waiting for direction, you understand the business and brand objectives well enough to figure out what needs to be said and how to say it

- Agency background (creative, PR, or integrated campaigns), having owned planning through execution in a planner or producer-type role

- Comfortable building things from scratch and juggling multiple workstreams in a fast-moving environment

- Your strength is planning ability and business judgment applied to reliably turning ideas into results — more than high-level strategic design or statistical analysis

- A senior, execution-focused operator with broad experience (people management experience not required, but a plus)

- 自ら企画を立案し、それを形にできる人。指示を待つのではなく、事業やブランドの目的を理解した上で、何をどう伝えるべきかを自分で考えられる

- 広告代理店（クリエイティブ〜PR系、または統合キャンペーンを扱う代理店）での経験を持ち、プランナー・プロデューサー的なポジションで企画〜実行まで一貫して担ってきた人

- ゼロから物事を組み立てるのが得意で、変化の速い環境でも複数のタスクを同時に前に進められる人

- 高度な戦略設計や統計的分析よりも、企画力とビジネス感度を持って「確実に実行し、成果に変える」ことに強みがある人

- 幅広い実行経験を持つシニアな実務家（マネジメント経験は必須ではないが歓迎）

Requirements

- 5+ years of marketing experience (agency or in-house) spanning content, social media, PR, and/or advertising, with real planning and execution ownership

- Campaign planning and execution experience at an advertising agency (preferred)

- Experience planning and directing content across multiple formats — images, video, articles, landing pages

- Hands-on PR, event, and media relations experience

- Experience independently planning and executing both B2B and B2C marketing initiatives

- Working-level data fluency — able to read your own campaigns' performance with business judgment and translate that into action

- Native-level Japanese, business-level English (weekly/biweekly global meetings, regular written communication, English-language documentation)

- Bachelor's or Master's degree in Marketing, Business, or a related field

- Experience in Fintech, Travel, or Retail industries is a plus

- マーケティング実務5年以上（代理店・事業会社問わず、コンテンツ・SNS・PR・広告のいずれかで幅広い企画・実行経験）

- 広告代理店でのキャンペーン企画・実行経験（歓迎）

- 画像・動画・記事・LPなど複数フォーマットでのコンテンツ企画・ディレクション経験

- PR・イベント・メディアリレーションの実務経験

- B2BとB2C両方のマーケティング施策を自ら企画・実行した経験

- ビジネス感度を持って自身の施策の効果を分析し、次のアクションに繋げられる実務レベルのデータ活用力

- ネイティブレベルの日本語、ビジネスレベルの英語（週1〜2回のグローバルミーティング、日常的なテキストコミュニケーション、英語でのドキュメント作成）

- マーケティング・ビジネス関連の学士号または修士号

- フィンテック・旅行・小売業界での経験は歓迎

Location

Tokyo, Japan (Full-time): Remote Hybrid

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