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Open nowPosted 38 days ago

市场经理

scn99xrfro97/nanofcm18 open roles

Where
Xiamen, Fujian, Chinese Mainland
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Your applicationOpen now市场经理scn99xrfro97/nanofcm · Xiamen, Fujian, Chinese Mainland
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  5. 35.6%30 days
  6. 57.8%60 days
This job: posted 38 days ago

The posting

1. 深度追踪生命科学大型仪器行业应用场景与客户核心痛点,持续跟进新型疗法、载体技术国内外政策及技术发展趋势;精准洞察药企、CDMO、CRO、高校科研等核心市场的需求变化,拆解细分赛道用户画像、采购决策链路及行业痛点,输出高质量市场洞察与竞品分析报告,为产品迭代、定价体系及整体市场策略提供核心决策支撑。 2. 负责产品市场化定位体系搭建,打造差异化竞争优势、核心价值卖点与场景应用矩阵;制定年度/季度市场推广策略、区域攻坚计划及细分赛道突破方案,统筹线上线下全渠道品牌推广、市场落地与业务增长。 3. 深度协同研发、应用开发团队、销售团队全流程推进产品生命周期市场化运营,主导新品全球上市策划、线上线下发布会落地及市场宣发;常态化运营区域用户交流会,提升客户满意度与粘性;重点支撑大型标杆项目攻坚,提供市场背书与技术方案赋能,持续提升产品全球市场渗透率与品牌占有率。 4. 统筹海内外整体数字营销增长体系,搭建适配高端科研仪器的B2B精准获客闭环。 5.负责官网、新媒体及第三方平台内容运营、页面迭代与品牌内容沉淀,落地SEO/AEO搜索引擎与AI答案引擎优化布局。 6. 沉淀可复用的市场物料、推广工具、销售话术;赋能海内外销售、代理商团队,提升前端转化效率。

1. 本科及以上学历,市场营销相关专业 2. 3 年以上生命科学仪器 、生物医药 市场经验、有 从 0 到 1 产品推广经验优先。 3. 熟悉To B社媒运营、内容营销、线索孵化、可独立搭建数字增长体系并对线索结果负责。 4. 具备极强的资源整合、跨部门协同、多任务统筹能力,抗压性强、结果导向,适应科研仪器行业快节奏、高专业度的市场工作模式。

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