The posting
Title: Private Label & Direct Imports Department Manager – Consumer Health & Pharma Location: Jeddah
Main Job Purpose
In accordance with the Company’s defined Private Label (PL) strategy, the role is accountable for the overall PL new product development (NPD) and direct import processes, ensuring the execution of agreed launch plans and achievement of KPIs.
Responsible for coordinating activities within the team and across other Company departments. Leads vendor sourcing, negotiation, and final selection in accordance with the Company’s criteria and standards, ensuring achievement of commercial, quality assurance (QA), and regulatory KPIs.
Manages and develops team members and works closely with other functions within the Company.
Accountabilities
Achieving Private Label and Direct Imports Launch Plans, Sales, and Profit Targets
- Manage and develop Private Label projects across categories by collaborating with internal and external stakeholders to achieve business plan KPIs and meet timelines.
- Manage the implementation of Private Label projects through coordination with relevant stakeholders, ensuring alignment with the Private Label strategy.
- Report on Private Label and Direct Imports performance through relevant reports and meetings to track progress against the business plan.
- Source new Private Label vendors and manufacturers through visits to specialized international trade fairs, supplier facility audits, online sourcing, and other relevant channels to identify the most suitable manufacturers for future PL products.
- Manage vendor relationships, including ongoing performance evaluations, negotiations, commercial and logistics targets and agreements, quality standards, legal requirements, and contracts, to ensure the best value for the Company and alignment with the Private Label strategy.
- Ensure compliance throughout the product lifecycle by collaborating with relevant departments, including supply chain, marketing, and commercial, while supporting the sales and profitability objectives of Private Label and Direct Imports products.
- In collaboration with Front Shop Business Unit Heads, propose an annual new product development plan based on local and global market trends, category gap analysis, sourcing opportunities, and regulatory insights.
- Work closely with the Saudi Food and Drug Authority (SFDA) Manager and PL QA Manager to ensure that Private Label products and suppliers meet all legal requirements and the Company’s minimum standards.
- Negotiate and sign contracts with Private Label and Direct Imports vendors and maintain an up-to-date contract database.
- Manage and develop team members.
Project Management – Planning and Leading the Product Development Process
- Conduct detailed category assessments and segmentation, and develop and propose an annual new product launch plan for Private Label and Direct Imports to senior management.
- Collaborate with internal and external stakeholders to manage and execute new Private Label and Direct Imports projects.
- Ensure that NPD projects meet defined timelines and that all activities are completed in accordance with agreed service level agreements (SLAs).
Cost-Benefit Analysis and Product Lifecycle Evaluation
- Conduct cost-benefit analyses before and after product launches, including identifying risks, defining market positioning, and setting product quality standards, to ensure that products meet targeted financial KPIs.
Vendor Selection
- Prepare formal inquiries and requests for quotation (RFQs), and lead tender and bidding processes on behalf of the Company in accordance with agreed SLAs and procedures to ensure an efficient vendor selection process.
Required Category Experience
- Candidates should have solid prior experience in managing and/or developing one or more of the following categories: Vitamins, Minerals and Supplements (VMS), Nutraceuticals, Home Healthcare, or Medicines.
The duties listed above are not exhaustive. The employee may perform other duties as assigned.



