The posting
The Practice – A Brief Sketch
The Strategy & Consulting Global Network Song practice is aligned to the Global Network Practice of the company and works with clients across their marketing, sales, and services functions. As part of the team, you will provide transformation services driven by key offerings like Living Marketing, Connected Commerce and Next-Generation Customer Care. These services help our clients become living businesses by optimizing their marketing, sales, and customer service strategy, thereby driving cost reduction, revenue enhancement, customer satisfaction and impacting front end business metrics in a positive manner.
You will work closely with our clients as consulting professionals who design, build, and implement initiatives that can help enhance business performance. As part of the team, you will drive the following:
- Design new campaign strategies and marketing plans across all channels.
- Conduct clients Campaign/Marketing capability assessment and provide recommendations on optimizing the Campaign/Marketing stack and develop use cases to improve utilization of the campaign ecosystem.
- Developing business case for campaign strategies, technology solutions.
- Derive insights for campaign, work on Campaign attribution and optimization strategy
- Define campaign KPIs and track them throughout the campaign lifecycle
- Identifying marketing process improvement opportunities and re-define the processes.
- Lead and managed at least 1 large salesforce marketing program execution from strategy definition to delivery in Salesforce Marketing capabilities like SFMC/ Pardot/ Personalization/ Data cloud/ Salesforce Loyalty
- Good experience in conducting requirement gathering and design workshops, preparing solution and functional blueprint, leading, and coordinating solution design and deployment across multi-dimensional team.
- Strong project management skills: ability to mobilize and organize across multiple stakeholders (client and internal) and projects.
Bring your best skills forward to excel at the role:
- Knowledge/Experience of SFMC/ Data Cloud/ Personalization/ Pardot/ Salesforce Loyalty
- Good consulting and techno-functional experience is preferred.
- Excellent oral and written communication skills
- Stakeholder Management: Experience in working with middle to senior management levels within existing organization /client organizations.
- Strong analytical skills and the ability to drive results-oriented decisions. Data-driven mindset within proven utilization of information to drive decisions, calibrate and results.
- Highly organized, proven ability to develop efficient processes that elevate team performance and drive results.
- Proven success in navigating global matrixed environments and /or experience in client facing roles.
- Ability to lead and manage small/ mid-sized teams.
- Ability to work effectively in a remote, virtual, global environment.
- Ability to work in a fast paced and unstructured environment.
- Exposure to the process of developing capability.
Your experience counts:
- Overall experience of 9+ years in designing / managing marketing campaigns with at least 4- 5 years of hands-on functional consulting experience preferably in Salesforce Marketing Cloud/ Data Cloud/ Personalization/ Pardot/ Salesforce Loyalty implementation with deep functional, industry and client facing experience
- MBA is a plus.
- Preferably be certified in SFMC/ Data Cloud/ Personalization/ Pardot/ Salesforce Loyalty
- Experience with CRM, marketing software, channel integration, real time decisioning is desirable.
- Strong understanding of how digital channels work together to create a cohesive, personalized marketing program for the customer, not just knowledge of one channel.
- Experience managing digital campaigns for large, complex clients with proficiency in measurement and operations.
- Ability to use insights for campaign and strategy optimization.
- Ability to drive the engagement with minimal supervisor involvement and should be able to work independently from onshore/offshore.
- Ability to establish and build on working relationships effectively.
- Experience in managing small/ mid-sized teams. Experience in working with middle to senior management levels within existing organization /client organizations.
- Strong experience in shaping and driving engagements and ability to lead project teams.
Whats in it for you?
- An opportunity to work on transformative projects with key G2000 clients.
- Potential to Co-create with leaders in strategy, industry experts, enterprise function practitioners and, business intelligence professionals to shape and recommend innovative solutions that leverage emerging technologies.
- Ability to embed responsible business into everything—from how you service your clients to how you operate as a responsible professional.
- Personalized training modules to develop your strategy & consulting acumen to grow your skills, industry knowledge and capabilities
- Opportunity to thrive in a culture that is committed to accelerate equality for all. Engage in boundaryless collaboration across the entire organization.
