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Open nowPosted 16 days ago

GERENTE DIGITAL - MARKETING

Universidad Siglo 2121 open roles

Where
Córdoba, Córdoba, Argentina
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Your applicationOpen nowGERENTE DIGITAL - MARKETINGUniversidad Siglo 21 · Córdoba, Córdoba, Argentina

  1. YouYes, apply to this one.

  2. CV RocketCV written for this posting.

  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

  4. CV RocketApplied on Universidad Siglo 21's own form.

The reply lands in your private mailbox

3×more interviews than doing it yourself with ChatGPT.

The clock on this job

Early applications get read.

12.3% of postings close within 7 days. Measured by our own scanner across the market. Universidad Siglo 21 postings stay open a median of 2 days.

Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.3%7 days
  4. 19.3%14 days
  5. 35.6%30 days
  6. 58.1%60 days
This job: posted 16 days ago

Universidad Siglo 21 median: 2 days open

The posting

Descripción del puesto

En Universidad Siglo 21 nos encontramos en la búsqueda de un Gerente Digital, cuya misión será liderar la estrategia integral de canales digitales y performance, asegurando la eficiencia de las acciones de captación, seguimiento y conversión de leads, así como la optimización continua del ecosistema digital de la Universidad.

Será responsable de impulsar el desarrollo de los canales digitales, maximizar el retorno de la inversión en campañas y garantizar una experiencia consistente a lo largo del journey de los usuarios, alineando las estrategias de Marketing Digital con los objetivos comerciales y de posicionamiento institucional. Asimismo, liderará los equipos de Canales y Performance, promoviendo la toma de decisiones basada en datos, la innovación y la mejora continua.

Algunas de tus tareas seran:

  • Definir y liderar la estrategia de canales digitales y performance, alineada con los objetivos de Marketing y Comercial.
  • Gestionar y optimizar las campañas digitales, los presupuestos de pauta y el retorno de la inversión.
  • Supervisar la evolución de los canales digitales, incluyendo sitios web, landing pages y canales de contacto.
  • Liderar la gestión del CRM y las automatizaciones de Marketing, promoviendo la integración y calidad de los datos.
  • Analizar indicadores de performance y conversión para identificar oportunidades de mejora y orientar la toma de decisiones.
  • Coordinar y desarrollar los equipos de Canales y Performance, promoviendo el cumplimiento de objetivos.
  • Gestionar la relación con agencias y proveedores, impulsando la innovación y la mejora continua del ecosistema digital.

Requisitos

  • Ser graduado/a en Marketing, Publicidad, Administración, Sistemas o carreras afines.
  • Contar con al menos 5 años de experiencia en Marketing Digital, liderando equipos.
  • Poseer experiencia en la gestión de presupuestos de pauta digital y coordinación de agencias y proveedores.
  • Contar con conocimientos de CRM y automatización de Marketing, preferentemente HubSpot o plataformas equivalentes.
  • Dominar herramientas de Marketing Digital y analítica, como Google Ads, Meta Ads, Google Analytics y Google Tag Manager.
  • Poseer conocimientos de SEO/SEM, CRO, modelos de atribución y optimización de conversiones.
  • Contar con experiencia en el diseño e implementación de indicadores para el seguimiento de resultados y la toma de decisiones.

Beneficios

🩺 Salud y Bienestar: Cobertura médica de primer nivel, gimnasio y masajes.

🍽️ Servicios: Almuerzo bonificado y cochera bonificada.

🎓 Formación: Becas de estudio para vos y tu grupo familiar en carreras de pregrado, grado y posgrado.

🌿 Días Siglo: 8 días off extras al año para disfrutar.

💰 Bonos por performance: Bonificaciones adicionales por cumplimiento de objetivos y resultados.

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