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Open nowFirst seen 3 days ago

MARTECH SPECIALIST

Universidad Siglo 2121 open roles

Where
Córdoba, Córdoba, Argentina
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Your applicationOpen nowMARTECH SPECIALISTUniversidad Siglo 21 · Córdoba, Córdoba, Argentina
  1. YouYes, apply to this one.

  2. CV RocketCV written for this posting.

  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

  4. CV RocketApplied on Universidad Siglo 21's own form.

The reply lands in your private mailbox

3×more interviews than doing it yourself with ChatGPT.

The clock on this job

Early applications get read.

12.1% of postings close within 7 days. Measured by our own scanner across the market. Universidad Siglo 21 postings stay open a median of 2 days.

Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.1%7 days
  4. 19.1%14 days
  5. 35.6%30 days
  6. 52.7%60 days
This job: first seen 3 days ago

Universidad Siglo 21 median: 2 days open

The posting

Descripción del puesto

En Universidad Siglo 21 nos encontramos en la búsqueda de un MarTech Specialist, cuya misión será diseñar, configurar, mantener y optimizar soluciones conversacionales —chatbots y asistentes virtuales— que faciliten la atención, orientación y conversión de aspirantes y estudiantes.

El rol tendrá como objetivo mejorar la experiencia digital, la eficiencia operativa y la performance de los canales conversacionales, acompañando los procesos de captación, inscripción y gestión académico-administrativa.

Algunas de tus tareas seran:

  • Diseñar y configurar flujos conversacionales para bots orientados a información académica, admisiones, inscripciones y servicios al estudiante.
  • Analizar el comportamiento de los usuarios e identificar oportunidades de mejora en los recorridos conversacionales.
  • Monitorear indicadores de uso, resolución, satisfacción y efectividad del bot.
  • Optimizar mensajes, respuestas, recorridos y opciones del bot para mejorar la resolución y conversión.
  • Documentar flujos conversacionales, respuestas, configuraciones y buenas prácticas.
  • Articular con equipos de Sistemas, Tecnología y otras áreas internas para la integración del bot con CRM, formularios y plataformas institucionales.
  • Realizar pruebas y ajustes sobre los flujos para asegurar una correcta experiencia de usuario y funcionamiento del bot.
  • Identificar oportunidades de automatización y mejora continua en los procesos de atención y gestión.

Requisitos

  • Contar con experiencia en posiciones similares.
  • Contar con conocimientos básicos de herramientas y tecnologías vinculadas al desarrollo web, como HTML, JavaScript, Performance y herramientas de testing.
  • Contar con conocimientos en diseño y experiencia de usuario (UX).
  • Ser graduado/a de carreras de Marketing, Comunicación o afines.

Beneficios

🩺 Salud y Bienestar: Cobertura médica de primer nivel y gimnasio y masajes.

🍽️ Servicios: Almuerzo bonificado y Cochera bonificada.

🎓 Formación: Becas de estudio para vos y su grupo familiar en carreras de pregrado, grado y posgrado.

🌿 Días Siglo: 8 días off extras al año para disfrutar.

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