The posting
About us
Xcite Ventures Limited is a dynamic scale-up in the Social Gaming industry. We are all about building amazing entertainment products with the customer experience as the main priority. Our mission is to revolutionize online entertainment.
The role
We’re looking for a commercially driven Head of Partnerships to build partnerships into a meaningful growth channel for Xcite.
You’ll own our creator, streamer, influencer and brand partnership strategy, building the channel from the ground up and driving both acquisition and long-term brand value. You’ll manage the partnerships budget end to end and be accountable for commercial performance, from sourcing and negotiating deals through to execution and measuring return.
What you’ll be doing
- Own the partnerships budget end to end — allocation across partners and deal types, pacing, and accountability for the return on every USD committed
- Forecast and model channel performance: build the business case for each deal before it is signed, and the forecast the wider marketing plan relies on
- Own ROAS calculation and reporting for the channel, working to the same payback and CAC standards as every other channel
- Own the partnerships contribution to FTPs, CAC and payback
- Build the creator, streamer and influencer programme from a handful of early relationships into a repeatable acquisition channel
- Source, negotiate and close five- and seven-figure brand partnership, sponsorship and co-marketing deals with corporations and media owners
- Build a qualified pipeline of larger-scale opportunities and manage it to a predictable close rate
- Own commercial terms end to end: deal structures, rate negotiation, contracting with Legal, and performance management of live partnerships
- Line-manage and develop the Partnerships & Community Executive
- Build the commercial playbook: deal structures, approval thresholds, partner onboarding, performance review cadence
- Represent Xcite at industry events and build the partner network
- Work with Creative on partner-facing assets and co-branded campaigns, and with Marketing Insights on channel attribution
- Use AI tooling for partner prospecting and qualification, outreach personalisation at scale, and deal and cohort analysis. Contribute partner-facing use cases to the wider marketing toolset.
What we are looking for
- A strong track record of building creator, influencer or brand partnership programmes, ideally within iGaming with a focus on social casino/sweepstakes, or within an adjacent consumer vertical.
- Experience working with the US market.
- Demonstrable experience sourcing, negotiating and closing five- to seven-figure commercial deals.
- Strong business development instincts, with the ability to proactively open doors, build relationships and create a pipeline from scratch.
- Fluency in CPA, revenue share, flat-fee and hybrid deal structures, with the commercial judgement to determine which model works best for each opportunity.
- Comfortable owning a budget and the numbers behind it, including forecasting, deal modelling and ROAS.
- Flexibility around working hours, as US-focused creators, streamers and partners may occasionally require availability outside standard working hours.
- Comfortable building a function and processes from the ground up, without an established playbook.
- A highly commercial mindset, balanced with strong judgement around partner quality and brand fit.
Nice to have
- Existing relationships within the gaming creator and streamer ecosystem.
- Experience working with talent agencies, MCNs and creator management networks.
- Community-led growth experience, particularly through Discord.
- Experience taking a partnerships function from an ad hoc approach to a structured and scalable channel.
- Affiliate marketing background.
