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Open nowPosted 254 days ago

用户洞察经理/专家

xiaopeng/index1,588 open roles

Where
Guangzhou, Guangdong, Chinese Mainland
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Your applicationOpen now用户洞察经理/专家xiaopeng/index · Guangzhou, Guangdong, Chinese Mainland
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The clock on this job

Early applications get read.

12.3% of postings close within 7 days. Measured by our own scanner across the market. xiaopeng/index postings stay open a median of 1 days.

Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.3%7 days
  4. 19.3%14 days
  5. 35.6%30 days
  6. 57.8%60 days
This job: posted 254 days ago

xiaopeng/index median: 1 days open

The posting

【岗位定位】 我们需要一位具备3-5年以上汽车行业用研经验的高潜人才。你不仅是用户声音的传递者,更是产品成功的共同定义者。你需要用结构化数据和专业洞察方法,解决业务痛点,推动理性决策,并协助构建标准化的用研体系。

【岗位职责】 1. 产品全周期用户研究支撑与业务融合(战略视角): - 深度参与车型全生命周期调研(品类机会洞察、论证、产品定义、开发、上市前策略、上市后复盘),作为研究员,负责各调研方案制定、研究执行及结果产出过程,输出独立、客观的调研结论。 - 主动识别业务决策点,通过定性与定量相结合的研究手段,为产品定义和市场策略提供决策依据和优化方向,确保产品方向不跑偏。 - 针对公司业务特点,结合行业成熟调研模型和方法论,在团队内部推动专业讨论,沉淀出模块化、专业化且经得起推敲的调研方法论体系。 2. 结构化思维与理性决策量化(数据驱动): - 超越传统的感性挖掘,运用结构化思维和数据驱动的逻辑,将市场机会、用户需求转化为可量化的机会点与风险点。 - 对需求进行优先级排序和价值量化,为产品经理和高层提供经得起推敲的理性决策依据。 3. 流程标准化与跨部门协同(影响力构建): - 协助建立与产品、造型团队的高效互动机制,推动标准化调研流程与SOP,明确执行边界,提升结论权威性和可靠性。 - 赋能产品团队,帮助高层及产品经理理解调研方法论的底层逻辑,实现从“被动执行”到“深度融合”的转变。 1. 数字化转型与项目管控(效率提升): - 具备开放协作能力,与数据BP紧密配合,推动调研工作的自动化与数字化。 - 独立把控大型复杂调研项目(如Car Clinic、大规模定量),高标准管理供应商,确保数据质量与结论的严谨性。

1、学历背景: 统招本科及以上,心理学/社会学/车辆工程等专业;优先具备心理学背景且懂车的复合型人才。 2、经验要求: 3-8年汽车行业一线用研经验(主机厂/头部乙方),精通定性定量。3、欢迎资深专家或高潜人才;有消费电子跨界经验者加分。 4、核心能力: 1)业务思维: 能听懂“弦外之音”,用商业语言汇报。 2)结构化数据思维: 能将定性发现进行逻辑建模与量化验证。 3)方法论构建: 不仅是执行者,更是SOP的制定者与守护者。 4)软性素质:具备抗压能力与专业影响力,坚持客观立场; 5)对AI/大数据等数字化工具持开放创新态度。

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