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Open nowPosted 107 days ago

豆包交易场景运营专家(电商/生活服务) - 抖音搜索

ByteDance19,227 open roles

Where
Hangzhou, Zhejiang, Chinese Mainland
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Your applicationOpen now豆包交易场景运营专家(电商/生活服务) - 抖音搜索ByteDance · Hangzhou, Zhejiang, Chinese Mainland
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The clock on this job

Early applications get read.

11.8% of postings close within 7 days. Measured by our own scanner across the market. ByteDance postings stay open a median of 2 days.

Share of postings closed within
  1. 2.1%1 day
  2. 4.4%3 days
  3. 11.8%7 days
  4. 18.6%14 days
  5. 35.6%30 days
  6. 45.1%60 days
This job: posted 107 days ago

ByteDance median: 2 days open

The posting

团队介绍:抖音搜索是抖音的核心产品能力之一,满足用户找内容、找商品、找服务、找经验、找人等多元需求,基于海量的内容和商品供给、领先的意图识别和产品能力,用户搜索规模保持高速增长,快速成为中国第一梯队的移动搜索平台。抖音搜索业务体系完善,涵盖内容、电商、生活服务、推荐、交互、数据分析等多个方向。AI大模型和抖音内容生态的结合,会给抖音搜索带来的新的增长动力!

1、垂类场景策略:围绕豆包内电商或生活服务某一垂类(如餐饮、酒旅、3C数码等),从用户真实需求场景出发,搭建场景化运营策略,提升该垂类在豆包内的用户渗透、使用频次与成交转化; 2、体验协同优化:深入理解垂类用户需求与供给侧特征,协同产品、算法、大模型团队,持续优化意图识别、推荐策略、对话链路与履约体验,提升场景用户满意度与NPS; 3、增长与营销:结合豆包产品特性,设计增长渗透方案与营销活动(如场景化引导、权益激励、内容种草、节日大促等),驱动新用户激活与老用户复购,达成GMV与成交订单目标; 4、数据驱动迭代:建立场景指标体系(渗透、转化、客单、复购、满意度等),通过数据分析与AB实验定位问题,驱动运营动作和产品算法迭代; 5、供给与生态联动:联动供给侧,推动优质供给接入与运营,保障场景内商品/服务的丰富度、价格力与履约稳定性。

1、学历与经验:本科及以上学历,3年以上互联网运营经验,具备电商、或本地生活、或AI产品运营背景者优先; 2、垂类场景理解力(满足其一即可):1)深耕过电商或生活服务某一垂类,对该垂类的用户决策路径、需求痛点、供给结构、行业玩法有系统认知;2)或对AI大模型产品有深入理解,熟悉大模型在意图理解、生成式推荐、对话式交易等方向的应用逻辑与局限; 3、跨团队协同能力:能独立推动产品、算法、大模型、供给等多方协作,把用户场景诉求转化为可落地的产品/算法优化方案; 4、数据与营销:擅长用数据拆解增长漏斗,能设计并落地营销活动; 5、结果导向:对GMV、成交、用户满意度等结果负责,能在快速变化的AI产品环境中敏捷迭代、自驱推进。

加分项 1、有AI Agent、对话式电商、智能导购类产品运营经验; 2、有电商/本地生活平台垂类运营或商家运营经验; 3、熟悉大模型基础原理和工具; 4、有从0到1搭建新场景、新品类运营体系的经验。

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