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Open nowPosted 121 days ago

海外用户增长负责人（投放方向）

deepwisdom/experienced14 open roles

Where
Shenzhen, Guangdong, Chinese Mainland
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Your applicationOpen now海外用户增长负责人（投放方向）deepwisdom/experienced · Shenzhen, Guangdong, Chinese Mainland

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The clock on this job

Early applications get read.

11.8% of postings close within 7 days. Measured by our own scanner across the market.

Share of postings closed within
  1. 2.1%1 day
  2. 4.4%3 days
  3. 11.8%7 days
  4. 18.6%14 days
  5. 35.6%30 days
  6. 45.1%60 days
This job: posted 121 days ago

The posting

岗位职责： 1. 负责Google Ads、Meta（Facebook/Instagram）、TikTok等主流渠道的付费投放，制定预算、定向及素材策略，对ROI/ROAS负责 2. 主导YouTube、Instagram等平台的达人营销，包括KOL/KOC筛选、商务谈判、合作执行及效果追踪 3. 策划并运营Reddit、Discord等海外社区，利用AI工具/免费网站（如Product Hunt）实现低成本自然增长 4. 基于数据分析进行投放复盘和A/B测试，持续优化获客成本与转化率，AI自动化投放系统搭建 5. 协同产品、运营团队，推动用户增长全链路闭环

任职要求： 1. 学历背景：统招本科及以上学历，数学、统计学、数据科学、计算机等相关专业优先。 2. 经验：5年以上海外用户增长/广告投放经验，有独立操盘并实现可量化增长成果的成功案例；具备出海产品完整生命周期的投放经验（涵盖冷启动、规模化放量、成熟期精细化运营等不同阶段），3年以上带团队的经验 3. 投放能力：精通Google Ads和Meta（Facebook/Instagram）投放，熟悉YTB/ TikTok 等渠道内容玩法。 4. 达人营销：具备YouTube/Instagram达人营销实操经验，熟悉KOL合作全流程。 5. 社区/内容增长：了解Reddit、Discord等社区运营及AI免费渠道的内容增长方法。 6. 数据分析：数据驱动，擅长归因分析与增长实验。 7. 语言能力：英语可作为工作语言，能够进行跨国协作与商务谈判（书面及口语均需） 加分项： - 有AI应用、SaaS或工具类出海产品增长经验。 - 拥有成熟的海外红人资源网络。 - 有海外留学或工作经历。

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