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Open nowPosted 259 days ago

产品经理

doctor-glasses/4801547 open roles

Where
Shenzhen, Guangdong, Chinese Mainland
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Your applicationOpen now产品经理doctor-glasses/480154 · Shenzhen, Guangdong, Chinese Mainland

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  2. CV RocketCV written for this posting.

  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

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The clock on this job

Early applications get read.

12.3% of postings close within 7 days. Measured by our own scanner across the market. doctor-glasses/480154 postings stay open a median of 1 days.

Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.3%7 days
  4. 19.3%14 days
  5. 35.6%30 days
  6. 58.1%60 days
This job: posted 259 days ago

doctor-glasses/480154 median: 1 days open

The posting

1. 市场调研与趋势分析（15%） - 行业调研：负责眼镜行业市场动态、竞品货品结构、流行趋势及消费者需求的定期调研，输出有深度的行业分析报告。 - 数据支撑：收集整理品类热度、价格带分布、热销单品等核心数据，为货品企划提供数据支撑与决策依据。 - 趋势追踪：跟踪上游供应链、材料工艺及设计趋势变化，提前识别市场机会与潜在风险。 2. 货品企划与产品规划（30%） - 企划制定：结合品牌定位、季节趋势及历史销售数据，制定季度/年度货品企划方案，明确品类结构、SKU规划及上新节奏。 - 结构优化：统筹产品款式、色系、材质、价格带的整体布局，优化货品结构合理性，提升品类整体适配度与市场竞争力。 - 落地协同：协同设计、采购部门将企划方案落地，组织并推进选品、打样评审，确保产品精准匹配品牌定位与市场需求。 3. 货品全生命周期管理（25%） - 全流程管控：跟进新品从企划、打样、定稿、上新到清仓的全流程管控，对接设计、采购、运营、销售等部门，保障新品按期上市。 - 问题协调：同步货品进度、核对产品细节，及时协调解决货品落地中的各类问题，确保上市节奏与品质达标。 - 库存优化：定期复盘在售货品销售表现，针对滞销款制定调价、组合促销、清仓方案，有效降低库存积压，提升周转效率。 4. 数据分析与经营优化（20%） - 数据监控：日常监控货品出入库、销售、库存周转、库存清理等核心经营数据，建立数据看板与预警机制。 - 策略迭代：定期完成数据复盘，总结货品销售亮点与问题，迭代优化下一季度商品企划策略、选品方向及铺货比例。 - 效益提升：通过数据驱动决策，助力提升整体货品售罄率、毛利率与营收贡献。 5. 定价管理与利润管控（10%） - 价格制定：结合物料成本、人工成本、产品定位及品牌溢价等因素，制定新品批发价与零售价，确保价格体系的竞争力与利润空间。 - 调价清仓：针对呆滞库存产品，结合成本与市场情况予以适当调价，促进库存出清，平衡库存健康度与利润目标。 - 促销评估：参与促销活动的价格策略制定，评估活动对毛利的影响，确保经营效益最大化。

1.本科及以上学历，市场营销、工商管理、服装设计、统计学等相关专业优先，5 年以上商品企划 / 货品管理 / 产品经理经验。 2. 商品 Sense & 商业思维 — 敏锐捕捉时尚趋势，能把市场洞察转化为可落地的货品策略；独立完成过年度货品企划并成功上市。 数据驱动决策 — 熟练 Excel 分析，逻辑清晰，能从数据中发现问题、推动行动。 3. 跨部门主导力 — 推动设计 / 生产 / 采购 / 市场 / 销售多团队高效协作，主导过跨部门项目落地。 4. 结果导向 & 抗压 — 以经营结果为标准，能在快节奏下高效推进多项工作。 5.加分项：眼镜 / 时尚配饰 / 服饰 / 消费品行业经验，有从 0 到 1 搭建货品体系经验

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