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Open nowPosted 3 days ago

K12 营地运营负责人

dptechnology/index204 open roles

Where
Beijing, Chinese Mainland
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Your applicationOpen nowK12 营地运营负责人dptechnology/index · Beijing, Chinese Mainland

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The clock on this job

Early applications get read.

13.3% of postings close within 7 days. Measured by our own scanner across the market. dptechnology/index postings stay open a median of 7 days.

Share of postings closed within
  1. 2.1%1 day
  2. 4.6%3 days
  3. 13.3%7 days
  4. 21.3%14 days
  5. 35.7%30 days
  6. 59.1%60 days
This job: posted 3 days ago

dptechnology/index median: 7 days open

The posting

1. 统筹三层营地产品（周末营 / 寒暑假主题营 / 高客单研学）的招生全链路：目标拆解 → 渠道分发 → 线索跟进 → 报名转化 → 名额管理，对满员率与招生周期负责； 2. 打通「赛事参与 → 报名 → 营地/课程转化」漏斗，对报名率、到场率、付费转化率、复购率逐场归因； 3. 与渠道、销售、内容团队共建招生日历，让招生节奏对齐赛事节点、寒暑假窗口与学校学期节奏； 4. 产出并迭代招生物料与话术（家长沟通、学校/机构方案、FAQ、往期案例），用 AI 批量生产并做版本管理； 5. 统筹营期排期、落地交付与结营，对结营满意度、复购与转介绍率负责； 6. 搭建"名师领衔 + 大学生辅导员"的导师调度与培训机制，按单期核算场地、食宿、交通、物料、保险成本，输出单人次成本与毛利； 7. 守住青少年活动的安全与合规底线：师生配比、保险、知情同意、供应商资质、应急预案； 8. 以项目制方式与渠道、销售、内容、产品等板块协同，不靠行政汇报线、用影响力调动资源；每场结项复盘，沉淀 SOP、话术库与供应商库，把打法变成可复用的资产。

1. 5 年以上教育活动、研学/营地或大型线下活动运营经验，其中至少 2 年直接负责招生/营收类经营指标（有明确人数或营收指标）； 2. 有完整漏斗与单位经济意识：能把招生拆成"触达 → 咨询 → 报名 → 到场 → 付费 → 复购"，讲清每一层转化率与获客成本； 3. 独立操盘过单场 100 人以上或全年 20 场以上的线下活动，有多城市/多站点并行落地经验； 4. 有活动成本与供应商管理实操：场地、食宿、交通、物料按项目核算，管过预算并对单场盈亏负责； 5. 有青少年活动的安全与合规意识，能独立建立并守住师生配比、保险、知情同意、应急预案这套底线； 6. 适应寒暑假双峰、周末为主的交付节奏与高频出差（旺季月均出差 1–2 周），习惯小团队一人多角、无层级观念、靠跨板块协同拿结果的协作方式。 加分项 - 研学/营地机构的招生与交付全流程经验，熟悉冬夏令营、周末营的满员率与成本结构； - 白名单赛事、学科奥赛或科技类赛事的运营/考务经验，理解赛事侧"零商业动作"的合规边界； - 省级代理 / 组委 / 学校 / 基地等多方协同经验，能推动"不是你下属但要替你干活"的合作方； - 用 AI 工具搭过运营工作流（报名自动化、物料量产、数据看板、社群机器人），或理工科背景、对 AI for Science 有真实兴趣。

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