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Open nowFirst seen 18 hours ago

Ads Manager

Elavi12 open roles

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Your applicationOpen nowAds ManagerElavi
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The clock on this job

Early applications get read.

11.5% of postings close within 7 days. Measured by our own scanner across the market.

Share of postings closed within
  1. 2.0%1 day
  2. 4.3%3 days
  3. 11.5%7 days
  4. 18.1%14 days
  5. 35.6%30 days
  6. 44.6%60 days
This job: first seen 18 hours ago

The posting

QUI SOMMES-NOUS

Elavi est une entreprise de services professionnels qui accompagne les entreprises et organisations dans les domaines de stratégie, informatique, marketing et opérations depuis plus de 10 ans basée à Bruxelles et Casablanca.

LE POSTE

Description du poste :

Nous recherchons un(e) Ads Manager analytique, créatif(ve) et orienté(e) performance, capable de piloter et d’optimiser nos campagnes publicitaires digitales afin d’améliorer l’acquisition, la visibilité et les conversions.

Responsabilités :

  • Définir et mettre en œuvre la stratégie d’acquisition payante.
  • Concevoir, lancer et gérer des campagnes publicitaires sur les différentes plateformes digitales.
  • Piloter les campagnes Meta Ads (Facebook & Instagram), Google Ads, LinkedIn Ads, TikTok Ads, etc.
  • Définir les audiences, ciblages, budgets et objectifs de campagne.
  • Créer et tester différents formats publicitaires : textes, visuels, vidéos et landing pages.
  • Mettre en place des tests A/B afin d’améliorer les performances des campagnes.
  • Suivre quotidiennement les principaux KPI : CPC, CPM, CTR, CPA, ROAS, taux de conversion, etc.
  • Optimiser les campagnes et les budgets en fonction des résultats obtenus.
  • Analyser les performances et préparer des reportings réguliers.
  • Identifier les opportunités d’amélioration et proposer de nouvelles stratégies d’acquisition.
  • Collaborer avec les équipes Content, Design, Marketing et Sales afin d’assurer la cohérence des campagnes.
  • Assurer une veille sur les tendances, nouveautés et bonnes pratiques en matière de publicité digitale.

Profil recherché :

  • Bac+3/5 en Marketing Digital, Communication, Commerce ou domaine similaire.
  • Expérience de 2 à 4 ans en Ads Management, Paid Media ou Performance Marketing.
  • Anglais courant obligatoire, à l’écrit comme à l’oral.
  • Maîtrise de Meta Ads Manager et Google Ads.
  • Une expérience avec LinkedIn Ads et/ou TikTok Ads est un plus.
  • Bonne maîtrise des KPI et des outils d’analyse de performance.
  • Bonne capacité à analyser les données et à prendre des décisions basées sur les résultats.
  • La connaissance de Google Analytics 4 (GA4) et Google Tag Manager est un plus.
  • Sensibilité aux contenus publicitaires et à la création de campagnes engageantes.
  • Esprit analytique, créativité et orientation résultats.
  • Autonomie, rigueur et capacité à gérer plusieurs campagnes simultanément.
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