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Open nowFirst seen 5 days ago

COORDINADOR/A DE MARKETING DIGITAL Y GENERACIÓN DE LEADS

ETIKA98 open roles

Where
Santa Cruz de la Sierra, Bolivia
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Your applicationOpen nowCOORDINADOR/A DE MARKETING DIGITAL Y GENERACIÓN DE LEADSETIKA · Santa Cruz de la Sierra, Bolivia

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The clock on this job

Early applications get read.

12.3% of postings close within 7 days. Measured by our own scanner across the market.

Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.3%7 days
  4. 19.3%14 days
  5. 35.6%30 days
  6. 58.1%60 days
This job: first seen 5 days ago

The posting

Fecha de postulación: 23 de julio 2026

Nuestro cliente, grupo empresarial dedicado al desarrollo y comercialización de urbanizaciones y terrenos en Santa Cruz, busca incorporar a un/a profesional con fuerte orientación digital y comercial para el cargo de:

COORDINADOR/A DE MARKETING DIGITAL Y GENERACIÓN DE LEADS

(Sede Santa Cruz)

Objetivo del cargo

Ejecutar y optimizar campañas de marketing digital para generar leads calificados, visitas a proyectos y oportunidades de venta. La posición conectará Marketing con Ventas, gestionando el embudo completo y convirtiendo la inversión publicitaria en resultados medibles.

Principales responsabilidades

  • Planificar, configurar y optimizar campañas de pauta en Meta Ads; se valorará experiencia en Google Ads y TikTok Ads.
  • Diseñar segmentaciones, ofertas, formularios, landing pages, remarketing y flujos de contacto por WhatsApp para la venta de lotes.
  • Administrar los leads en el CRM y coordinar con Ventas la calidad, velocidad de atención, seguimiento y conversión de las campañas.
  • Controlar presupuesto y reportar costo por lead, leads calificados, visitas agendadas, asistencia, conversión y retorno de inversión.
  • Coordinar contenido gráfico y audiovisual: videos, testimonios, recorridos de proyectos, piezas comerciales y lanzamientos.
  • Realizar pruebas A/B y proponer mejoras continuas basadas en datos y comportamiento del cliente.
  • Participar en activaciones, lanzamientos y visitas a urbanizaciones, especialmente durante fines de semana.

Perfil requerido

  • Formación en Marketing, Ingeniería Comercial, Publicidad, Comunicación, Administración de Empresas o carreras afines.
  • Experiencia de 2 a 4 años ejecutando campañas digitales, generación de leads o marketing de performance en negocios B2C.
  • Experiencia indispensable operando Meta Ads Manager y analizando campañas con métricas verificables.
  • Manejo de CRM, WhatsApp Business, Excel o Google Sheets y herramientas de analítica o dashboards.
  • Se valorará experiencia en inmobiliarias, urbanizaciones, automotrices, educación, servicios financieros, seguros u otros negocios de venta consultiva y ticket alto.
  • Disponibilidad para trabajo presencial y para acompañar acciones comerciales en campo.

Competencias clave

  • Orientación a resultados y criterio comercial.
  • Capacidad analítica y disciplina para medir, probar y optimizar.
  • Perfil práctico y ejecutor: la posición requiere configurar campañas y revisar datos, no solo supervisar proveedores.
  • Organización, rapidez de respuesta y buena coordinación con equipos de ventas.
  • Creatividad aplicada a la conversión y comprensión del comprador inmobiliario.

Condiciones de la posición

  • Modalidad: presencial, Santa Cruz de la Sierra.
  • Jornada: vinculada al calendario comercial, con activaciones y visitas los sábados y domingos. Los descansos deberán programarse entre semana según la operación.
  • Evaluación técnica: se solicitará portafolio, casos de campañas o evidencia de resultados alcanzados.
  • Importante: esta búsqueda está dirigida a profesionales que disfruten un entorno comercial dinámico, con trabajo de campo y disponibilidad real para actividades de fin de semana.

Se contactará únicamente a las personas que cumplan con los requisitos del cargo. Los avances del proceso se notificarán mediante la cuenta personal d

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