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Open nowFirst seen 5 days ago

JEFE NACIONAL DE DESARROLLO DE MERCADO Y PUNTO DE VENTA

ETIKA98 open roles

Where
Santa Cruz de la Sierra, Bolivia
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Your applicationOpen nowJEFE NACIONAL DE DESARROLLO DE MERCADO Y PUNTO DE VENTAETIKA · Santa Cruz de la Sierra, Bolivia
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The clock on this job

Early applications get read.

12.3% of postings close within 7 days. Measured by our own scanner across the market.

Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.3%7 days
  4. 19.3%14 days
  5. 35.6%30 days
  6. 58.1%60 days
This job: first seen 5 days ago

The posting

Nuestro cliente, PIL Bolivia, empresa de consumo masivo con presencia nacional, nos ha encomendado la búsqueda de un(a):

JEFE NACIONAL DE DESARROLLO DE MERCADO Y PUNTO DE VENTA

Canal tradicional | Alcance nacional | Sede Santa Cruz

Buscamos profesionales que conozcan el mercado desde el campo y puedan convertir los planes comerciales en resultados medibles en tiendas de barrio, mercados, mayoristas y distribuidores.

Misión

Impulsar la disponibilidad, visibilidad y rotación del portafolio en el canal tradicional a nivel nacional, liderando la ejecución en punto de venta y coordinando equipos de campo, Ventas y Distribución.

Principales desafíos

  • Coordinar la ejecución de promociones, exhibiciones y material POP, adaptando los planes a cada región y tipo de cliente.
  • Liderar y desarrollar equipos de campo; mejorar rutas, frecuencias de visita, cobertura y cumplimiento de estándares.
  • Analizar rotación, disponibilidad, quiebres y ejecución; acordar acciones correctivas con Ventas y Logística.
  • Administrar los recursos asignados y medir los resultados de las acciones comerciales en punto de venta.

Perfil requerido

  • Formación universitaria en Administración, Ingeniería Comercial, Marketing o carreras afines.
  • Al menos 3 años en trade marketing, ejecución comercial o ventas de consumo masivo, incluyendo 2 años liderando equipos de campo.
  • Experiencia directa en canal tradicional: tiendas de barrio, mercados, mayoristas o distribuidores, con resultados verificables.
  • Manejo de indicadores comerciales, Excel y herramientas de seguimiento de ejecución en punto de venta.
  • Capacidad para organizar rutas, ejecutar campañas y coordinar acciones con equipos comerciales y distribuidores.
  • Disponibilidad para trabajar en Santa Cruz y realizar viajes nacionales.

Se contactará a las personas cuyo perfil se ajuste a los requisitos de la posición.

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