The posting
WE ARE HIRING: Brand Executive
Location: Colombo, Sri Lanka
Employment Type: Full-Time
Work Arrangement: Onsite
Industry: Automotive
About the Role
Our client is seeking a dynamic and results-oriented Brand Executive to support brand management initiatives, strategic marketing execution, and integrated marketing campaigns. This role offers an exciting opportunity for a marketing professional to work across brand development, digital marketing, events, activations, media, public relations, and customer engagement activities within a fast-paced automotive environment.
The ideal candidate will be passionate about brand building, campaign execution, and marketing operations while being capable of independently managing assigned projects from planning through execution.
Key Responsibilities
Brand Management & Marketing Execution
- Support brand management initiatives and strategic marketing planning.
- Manage assigned marketing projects from concept through successful execution.
- Assist in strengthening brand positioning and market presence.
- Support marketing activities aligned with business objectives and growth strategies.
Integrated Marketing Activities
- Manage day-to-day marketing operations and campaigns.
- Coordinate ATL and BTL marketing activities across multiple channels.
- Support digital marketing initiatives, social media campaigns, and online activation programmes.
- Coordinate media, PR, events, brand activations, and promotional activities.
- Participate in market research and competitor analysis initiatives.
- Support the development of creative marketing content and promotional materials.
Vendor & Agency Coordination
- Coordinate with advertising agencies, media partners, vendors, and production suppliers.
- Manage external service providers to ensure successful campaign execution.
- Support strategic partnerships and marketing collaborations.
Budgeting & Performance Monitoring
- Manage assigned marketing budgets and monitor expenditure.
- Track marketing KPIs and campaign performance metrics.
- Prepare reports, campaign analyses, and marketing performance updates.
- Recommend improvements and optimization opportunities based on campaign results.
CRM & Sales Support
- Support lead management and customer relationship management activities.
- Maintain and update marketing databases and customer records.
- Coordinate with sales teams to support customer acquisition and lead conversion initiatives.
- Assist with marketing support requirements related to sales campaigns and promotional activities.
Requirements
- Minimum 3 years of experience managing brands within a dedicated marketing department.
- Diploma in Marketing or a related discipline.
- Strong understanding of brand management, campaign execution, and marketing operations.
- Exposure to digital marketing, ATL/BTL activities, events, activations, and agency coordination.
- Excellent command of written and spoken English.
- Strong communication and stakeholder management skills.
- Good analytical and reporting capabilities.
- Ability to manage multiple projects and deadlines effectively.
- Strong organizational and coordination skills.
- Creative mindset with attention to detail and execution excellence.
- Age between 20–26 years.
Ready to take your career to new heights?
We're InTalent Asia, your go-to recruitment partner in Sri Lanka, and we've got an exciting opportunity for you!
Our client is looking for a skilled individual to fill the role of Brand Executive.
Apply now and see how you can be the perfect fit for this exclusive position!
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