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Open nowPosted 71 days ago

校招-firefly萤火虫用户内容运营

nio/campus870 open roles

Where
Shanghai, Chinese Mainland
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Your applicationOpen now校招-firefly萤火虫用户内容运营nio/campus · Shanghai, Chinese Mainland
  1. YouYes, apply to this one.

  2. CV RocketCV written for this posting.

  3. 25 readersRecruiter, hiring manager, skeptic. Round after round.

  4. CV RocketApplied on nio/campus's own form.

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The clock on this job

Early applications get read.

11.5% of postings close within 7 days. Measured by our own scanner across the market.

Share of postings closed within
  1. 2.1%1 day
  2. 4.4%3 days
  3. 11.5%7 days
  4. 18.1%14 days
  5. 35.6%30 days
  6. 44.6%60 days
This job: posted 71 days ago

The posting

1. 内容体系&栏目架构搭建 firefly社区内容矩阵规划与栏目体系设计,制定内容标准与运营规范,打造差异化内容生态。 2. 中长期内容策略制定 结合品牌节点与用户需求,输出月/季度长线内容策略与排期,保障内容体系化高质量产出。 3. 专题&系列内容创意策划 负责平台特色栏目、重点专题的创意选题与内容落地,孵化社区优质内容IP与标杆作品。 4. UGC内容共建与调性把控 输出标准化创作规范,联动车主达人内容共创,补齐内容矩阵并统一社区年轻化内容调性。 5. 数据复盘与策略迭代优化 监控内容全链路数据、洞察用户偏好,通过周期性复盘持续迭代内容与栏目运营策略。 6. 内容型主题活动策划落地 结合栏目与品牌调性策划内容类社区活动,以内容驱动用户互动,提升社区整体粘性与活跃度。

本科及以上学历,专业不限,新闻传播、新媒体、汉语言、市场营销、汽车相关专业优先; 网感好、审美佳,熟悉年轻向社区内容形态,了解汽车内容、圈层文化,认同firefly萤火虫品牌风格; 擅长内容选题、栏目规划与方案策划,有内容策划、栏目搭建、新媒体内容规划相关经验者优先; 具备基础数据思维,善于通过数据总结问题、优化内容策略,逻辑清晰、执行力强、愿意主动复盘迭代

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