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Open nowPosted 71 days ago

校招-技术营销策略

nio/campus867 open roles

Where
Shanghai, Chinese Mainland
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Your applicationOpen now校招-技术营销策略nio/campus · Shanghai, Chinese Mainland
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The clock on this job

Early applications get read.

11.5% of postings close within 7 days. Measured by our own scanner across the market. nio/campus postings stay open a median of 1 days.

Share of postings closed within
  1. 2.1%1 day
  2. 4.4%3 days
  3. 11.5%7 days
  4. 18.1%14 days
  5. 35.6%30 days
  6. 44.6%60 days
This job: posted 71 days ago

nio/campus median: 1 days open

The posting

岗位职责: 1. 整车技术挖掘与价值提炼 深度联动研发、产品团队,系统梳理整车核心技术亮点(如智能辅助驾驶、智能座舱、三电系统等),转化为贴合用户场景的营销语言,构建技术竞争力策略。 2. 营销素材规划与落地支持 基于技术卖点与市场需求,参与制定素材策略,确保技术价值在展现上,传播中精准展展示技术和产品能力。 3. 行业竞争状态分析 跟踪主流车企技术动态与营销打法,定期输出竞品对标报告,提炼差异化竞争点,为产品定位与营销策略提供数据支持。 4. 跨部门协作与策略落地 协同市场、销售团队,将技术洞察转化为终端工具(如培训资料、竞品对比手册),支撑区域营销活动的技术内容落地。

任职要求: 1. 本科及以上学历,车辆工程、市场营销等相关专业优先; 2. 拥有良好的逻辑分析能力,能从复杂信息中提炼核心观点,熟练使用 Excel、PPT 等工具; 3. 具备优秀的文字表达与沟通协调能力,有校园活动策划、竞品分析相关实习经历者优先; 4. 对新能源汽车技术(如智能座舱、智能辅助驾驶)有浓厚兴趣; 5. 对AI及agent有一定概念,有一定工作流搭建经历者优先; 6. 抗压能力强,能适应多任务并行,对汽车行业营销有探索欲和创新思维。

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