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Open nowPosted 71 days ago

校招-品牌管理

nio/campus870 open roles

Where
Shanghai, Chinese Mainland
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Your applicationOpen now校招-品牌管理nio/campus · Shanghai, Chinese Mainland

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The clock on this job

Early applications get read.

11.5% of postings close within 7 days. Measured by our own scanner across the market.

Share of postings closed within
  1. 2.1%1 day
  2. 4.4%3 days
  3. 11.5%7 days
  4. 18.1%14 days
  5. 35.6%30 days
  6. 44.6%60 days
This job: posted 71 days ago

The posting

作为NIO Life整合营销组品牌管理培训生,你将站在品牌决策的前沿,成为NIO Life旗下多个产品线与子品牌的"品牌守护者"。你将参与制定品牌视觉识别系统(VIS)、建立品牌表达规范、监管并指导不同品类的品牌调性一致性 --从户外系列到美食研究所,从BLUE SKY LAB可持续时尚品牌到微醺俱乐部,你的判断将直接影响NIOLife在用户心中的样子。 这不是一个按部就班的岗位,而是一个需要你以"品牌创始人""心态思考和行动的舞台。 【你将负责】 1.品牌视觉识别系统(VIS)的制定与迭代 参与NIO Life及旗下子品牌的视觉识别体系搭建与优化 基于蔚来主品牌设计规范,制定子品牌的色彩、字体、影像、图标等视觉规范 确保所有品牌触点--从产品包装到营销物料、从线上商城到线下活动--在视觉上保持高度一致与品牌调性统 2.品牌表达规范与敏感词管理 建立并维护NIO Life品牌语言体系,包括品牌语调、文案风格、关键言息框架 制定品牌"敏感词"与表达禁区,确保所有对外传播内容符合品牌定位与价值观 审核跨品类、跨渠道的品牌内容,守护品牌表达的纯粹性与一致性 3.品牌决策与策略制定 深度参与新品立项的品牌定位决策,从品牌视角评估产品开发方向 为不同品类(服饰配、食品饮料、户外、科技潮玩、车载出行等)制定差异化的品牌策略 参与S级整合营销传播项目的品牌策略制定,确保"大创意"与"大品牌"同频共振 4.多品牌监管与指导 作为NIO Life旗下各子品牌与产品线的"品牌中枢",监管各品类的品牌牌表达质量 与产品经理、设计师、营销团队紧密协作,确保产品开发与品品牌定位始终对齐 建立品牌健康度评估体系,定期复盘各品牌线的表现并提出优化方向

【我们期待这样的你】 2027届本科及以上毕业生,专业不限--但市场营销、广告后、传播、设计管理、品牌管理等方向会是加分项 对品牌有天然的敏感度--你能分辨什么是"蔚来风格"、什么不是,又对好设计和好故事有近乎偏执的追求 逻辑清晰,表达有力--既能用数据说话,也能用故事动人;既能写严谨的品牌规范,也能讲动人的品牌故事 英文听说读写能力优秀,能够胜任国际化的工作沟通与资料码开读 熟练使用PPT、Excel等办公软件,具备基本的数据处理与信息呈现能幼 热爱生活,好奇心旺盛--你关注设计、时尚、文化、消费趋势,对什么是好的生活方式"有自己的见解 自驱力强,抗压能力在线--创业公司的节奏不会等你慢慢适应,但你会在挑战中快速成长 【蔚来相信的价值观】 我们希望你对以下价值观有共鸣: 真诚:对用户真诚,对品牌真诚,对自我真诚 关爱:设计的每一个细节,都源于对人的理解与关怀 远见:不只做当下流行的,更做未来需要的 行动:把愿景落在每一次决策、每一份规范、每一个产品里 【你会收获什么】 在真实的品牌管理场景中快速成长,从入职第一天就参与核心决策 与全球顶尖设计师、营销人并肩工作,建立国际化的品牌视里野 深度参与从0到1的品牌体系搭建,积累可复用的品牌管理方法论 在蔚来"体系化效率"与"设计驱动"的文化中,找到属于自己的成长节奏 Blue Sky Coming,蔚来已来。我们期待你,成为NIO Life品牌故事的下一段篇章

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