The posting
Position: Digital Marketing Manager
Number of hours: 3 hrs/week
Schedule: UK Timezone
Tasks Required:
A. Inbound & Demand Generation Strategy
- Develop and execute a B2B inbound marketing strategy targeting commercial landlords, property owners, and asset managers.
- Drive qualified inbound enquiries through organic search, content marketing, and social media channels.
- Align marketing activity with commercial objectives and sales pipeline requirements.
- Identify and target high-intent keywords, topics, and audiences relevant to commercial solar and battery installations.
B. SEO & Organic Search Optimisation
- Lead and own the ongoing SEO strategy for the websites, including: Keyword research focused on commercial property and renewable energy decision-makers On-page optimisation (metadata, headers, internal linking, content structure) Coordination of technical SEO (site speed, indexing, crawlability)
- Improve domain authority through high-quality content, backlink strategies, and cross-site linking.
- Monitor, analyse, and report on organic search performance, inbound enquiries, and conversion rates.
C. Content & Market Intelligence
- Build and manage a structured content pipeline, including: Articles, blogs, and insights tailored to commercial landlords Market intelligence, industry trends, policy updates, and case studies
- Position Powerr and NICL as trusted thought leaders in commercial solar and energy storage.
- Ensure all content is SEO-optimised and designed to support inbound lead conversion.
- Repurpose long-form content across social media and website channels to maximise reach and impact.
D. Social Media (LinkedIn & Twitter/X)
- Develop and manage a targeted social media strategy focused on: Commercial landlords Property owners, asset managers, and investors
- Promote content, insights, and key messages to drive website traffic and inbound enquiries.
- Build brand credibility and awareness within the commercial property sector.
- Monitor performance, engagement, and audience growth, refining content based on insights and results
Requirements:
- Proven experience in B2B digital marketing, inbound marketing, or demand generation.
- Strong hands-on SEO experience (keyword research, on-page optimisation, technical fundamentals).
- Excellent content strategy and writing capability, ideally within property, energy, or infrastructure sectors.
- Experience managing LinkedIn and Twitter/X for B2B audiences.
- Data-driven mindset with experience using analytics and SEO tools (e.g. GA, Search Console, SEMrush/Ahrefs).
- Ability to translate commercial objectives into clear marketing outcomes.



