The posting
Position: Google SEM Marketer
Number of hours: __ hours/week
Schedule: TBD
Tasks required:
- Develop, execute, and manage Google Ads campaigns, including Search, Display, and Shopping Ads.
- Conduct keyword research, audience targeting, and ad copy creation to maximize campaign performance.
- Optimize campaigns for click-through rates (CTR), cost per click (CPC), and return on ad spend (ROAS).
- Monitor daily campaign performance using tools such as Google Ads Manager and Google Analytics.
- Analyze data to identify trends, insights, and areas for improvement.
- Provide regular performance reports to stakeholders with actionable recommendations.
- Plan and allocate campaign budgets effectively to maximize ROI.
- Track and report on spending, ensuring campaigns remain within budget.
- Conduct A/B testing on ad creatives, landing pages, and bidding strategies.
- Implement best practices to continuously improve ad relevance and Quality Score.
- Conduct competitive research to identify trends and opportunities in the marketplace.
- Stay updated on Google Ads platform updates and industry changes.
- Other ad hoc tasks that would be assigned
Requirements:
- Proven experience in Google Ads campaign management.
- Expertise in Google Analytics, Google Tag Manager, and other relevant tools.
- Strong understanding of SEM strategies, PPC advertising, and bidding algorithms.
- Proficiency in Excel and data analysis for campaign reporting.
- Certification in Google Ads (preferred).
- Experience with landing page optimization and conversion tracking.
- Solid knowledge of website analytics tools (e.g., Google Analytics, WebTrends)
- In-depth knowledge of CRM and various social media platforms and their best practices
- Strong communication and reporting skills.
- Ability to work independently and manage multiple campaigns simultaneously.
- Good English communication skills, both written and verbal
- Highly organized and detail-oriented; able to efficiently prioritize multiple tasks
- Ability to work independently and in a team-oriented environment



