The posting
Position: Lead Generation Specialist
Number of hours: 20 hours/week Schedule: TBA
Key Responsibilities
- Conduct lead generation and prospect research using B2B platforms, business directories, and outreach tools outside of LinkedIn.
- Utilize prospecting tools such as Apollo.io, RocketReach, Yellow Pages, and other relevant databases to identify qualified leads.
- Build, organize, and maintain targeted prospect lists based on the client’s ideal customer profile (ICP).
- Research and identify high-value decision-makers, including:Doctors, surgeons, dentists, medical specialists, and healthcare practice owners Business owners, founders, CEOs, executives, and entrepreneurs Trade and service company owners Real estate developers and franchise owners
- Qualify leads based on:Business profile and industry fit Decision-making authority Potential workwear requirements Business size and suitability as a high-value prospect
- Support outbound lead generation activities, including email outreach, cold calling, and follow-up campaigns when required.
- Maintain accurate lead information and update CRM systems or tracking sheets regularly.
- Monitor prospect engagement and conduct consistent follow-ups to maximize conversion opportunities.
- Prepare regular reports on lead generation activities, including:Number of leads generated Prospect status updates Outreach activities completed Follow-up progress
- Ensure data accuracy, completeness, and proper organization of prospect records.
- Work independently while meeting agreed lead generation targets and deadlines.
Target Prospect Segments:
Healthcare Professionals & Practice Owners
- Doctors
- Surgeons
- Medical specialists
- Dentists
- Orthodontists
- Dental and medical practice owners
- Pharmacy owners
- Veterinary practice owners
Business Owners & Executives
- Business owners
- Founders
- CEOs
- Presidents
- Technology executives
- Financial executives
- Retired founders and executives who have successfully exited businesses
Trade & Service Business Owners
- Plumbing company owners
- HVAC company owners
- Electrical company owners
- Roofing company owners
- Construction company owners
- Auto dealership owners
- Manufacturing company owners
- Logistics company owners
- Insurance agency owners
Real Estate & Franchise Owners
- Commercial real estate owners
- Commercial real estate developers
- Multi-unit franchise owners
Qualifications
- Proven experience in lead generation, prospect research, appointment setting, or B2B outreach.
- Experience using lead generation and prospecting tools such as:Apollo.io RocketReach Business directories CRM platforms Other B2B databases
- Strong research skills with the ability to identify accurate and relevant decision-makers.
- Excellent written and verbal English communication skills.
- Experience with cold emailing, outreach campaigns, and follow-up strategies is preferred.
- Strong attention to detail and ability to maintain accurate records.
- Ability to analyze prospect information and determine lead quality.
- Highly organized with strong time management skills.
- Comfortable working independently in a remote environment.
- Ability to consistently meet lead generation goals and reporting requirements.
- Experience targeting high-value clients, executives, healthcare professionals, or business owners is an advantage.
- Willingness and flexibility to work during holidays when required.



