The posting
Position: Lead Generation Specialist
Number of hours: Full-Time / Part-Time | 20–40 Hours per Week Schedule: Dubai Timezone
Key Responsibilities
- Research and identify high-quality B2B and B2C prospects using multiple lead generation platforms and data sources.
- Build targeted prospect lists by collecting accurate company and contact information, including decision-makers, verified email addresses, phone numbers, and company details.
- Conduct market and competitor research to identify new business opportunities and target accounts.
- Qualify leads based on client-defined criteria before passing them to the sales or business development team.
- Verify and clean lead data to maintain high-quality CRM records and reduce bounce rates.
- Maintain and update CRM systems with lead information, outreach status, and prospect activity.
- Collaborate with sales and marketing teams to refine targeting strategies and improve lead quality.
- Prepare regular reports on lead generation activities, pipeline growth, and campaign performance.
Qualifications
- Proven experience working for an Advertising Agency or Advertising Company is required.
- Proven experience as a Lead Generation Specialist, Sales Researcher, Data Researcher, Business Development Representative (BDR), or similar role.
- Hands-on experience using lead generation platforms such as Apollo.io, ZoomInfo, Lusha, Clay, RocketReach, Seamless.AI, Crunchbase, Google Maps, company websites, industry directories, and LinkedIn Sales Navigator.
- Strong research, prospecting, and data mining skills with the ability to identify qualified decision-makers.
- Experience using CRM platforms such as HubSpot, Salesforce, Zoho, Pipedrive, or similar.
- Excellent attention to detail with strong data validation and organizational skills.
- Strong written and verbal English communication skills.
- Self-motivated, analytical, and able to work independently while meeting lead generation KPIs.
Portfolio Requirements (Mandatory)
Applicants must submit a portfolio demonstrating previous lead generation or prospecting projects, including:
- Case studies of lead generation campaigns or client projects they personally handled.
- A summary of the targeting strategy, lead sources, and tools used.
- Performance statistics, such as:Number of qualified leads generated Accuracy or verification rate of leads Appointment conversion rate (if applicable) Response rate or campaign performance Pipeline value or sales opportunities generated
- A brief explanation of their specific role and contributions to each project.
Only candidates who can provide relevant case studies and measurable lead generation results will be considered.



