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Open nowFirst seen 5 days ago

LinkedIn Marketing Specialist (EGGS - 05312024 - FTLIMS)

Rippedboxstation421 open roles

Where
Manila, NCR, Philippines, Remote
Work mode
Remote
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Your applicationOpen nowLinkedIn Marketing Specialist (EGGS - 05312024 - FTLIMS)Rippedboxstation · Manila, NCR, Philippines, Remote
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The clock on this job

Early applications get read.

12.3% of postings close within 7 days. Measured by our own scanner across the market.

Share of postings closed within
  1. 2.1%1 day
  2. 4.5%3 days
  3. 12.3%7 days
  4. 19.3%14 days
  5. 35.6%30 days
  6. 58.1%60 days
This job: first seen 5 days ago

The posting

Position: LinkedIn Marketing Specialist

Number of hours: 40 hours/week

Schedule: EST

Tasks:

Profile Optimization

  • Personal and Company Profiles: Optimize LinkedIn profiles for both personal and company pages to ensure they are professional, complete, and keyword-rich.
  • Branding: Ensure consistency in branding across profiles, including logos, banners, and descriptions that reflect the finance and real estate focus.

Content Creation and Management

  • Develop and implement a content strategy tailored to the finance and real estate sectors, focusing on topics that resonate with the target audience.
  • Create and schedule regular posts, including articles, updates, infographics, and videos, to keep the audience engaged.
  • Thought Leadership: Write and publish thought leadership articles that showcase expertise in finance and real estate.

Audience Engagement

  • Actively engage with followers by responding to comments, messages, and mentions.
  • Join and participate in relevant LinkedIn groups, contributing valuable insights and fostering relationships.
  • Polls and Questions: Use interactive content such as polls and questions to engage the audience and gather feedback.

Lead Generation and Nurturing

  • Develop lead magnets, such as free eBooks, whitepapers, or webinars, to attract and capture leads.
  • Utilize LinkedIn’s messaging tools to reach out to potential clients, partners, and influencers with personalized messages.
  • Sales Navigator: Use LinkedIn Sales Navigator to identify and connect with key decision-makers and potential clients in the finance and real estate sectors.

Advertising and Sponsored Content

  • Create and manage LinkedIn ad campaigns, targeting specific demographics and professional groups relevant to finance and real estate.
  • Promote high-value content through LinkedIn Sponsored Content to reach a broader audience.

Analytics and Reporting

  • Monitor the performance of LinkedIn activities using LinkedIn Analytics and other tools.
  • Generate regular reports on key metrics such as engagement, follower growth, lead generation, and campaign performance.
  • Use insights from analytics to optimize content and strategies for better results.

Collaborations and Partnerships

  • Identify and collaborate with influencers and thought leaders in finance and real estate to amplify reach.
  • Establish partnerships with other businesses and professionals to co-create content and host joint events or webinars.

Event Promotion

  • Promote online and offline events such as webinars, workshops, and conferences through LinkedIn.
  • Provide live updates and post-event summaries to keep the audience informed and engaged.

Trend Monitoring

  • Stay updated on the latest trends and developments in finance and real estate to create timely and relevant content.
  • Monitor LinkedIn trends and algorithm changes to adjust strategies accordingly.

Training and Support

  • Provide training and support to team members on effective LinkedIn usage and best practices.
  • Ensure all activities comply with LinkedIn’s policies and guidelines, as well as industry-specific regulations.

Requirements:

  • Certifications: Certifications in digital marketing, social media marketing, or LinkedIn marketing can be advantageous. Examples include LinkedIn Marketing Solutions Fundamentals, HubSpot Content Marketing, and Google Analytics certifications.
  • Understanding of financial principles, markets, investment strategies, and financial products.
  • Knowledge of real estate principles, property management, market analysis, and real estate laws.
  • Proven experience in social media marketing, particularly on LinkedIn.
  • Strong skills in content creation, including writing, editing, and developing various types of content (articles, infographics, videos).
  • Knowledge of search engine optimization (SEO) and search engine marketing (SEM) to optimize content visibility.
  • Proficiency with LinkedIn’s tools and features, such as LinkedIn Ads, LinkedIn Sales Navigator, and LinkedIn Analytics.
  • Experience with marketing automation tools (e.g., HubSpot, Marketo), analytics tools (e.g., Google Analytics), and content management systems (e.g., WordPress).
  • At least 2-3 years of experience in marketing, with a focus on social media marketing, preferably in the finance and real estate sectors.
  • Demonstrated experience in developing and executing LinkedIn marketing campaigns.
  • Ability to analyze campaign performance data and derive actionable insights.
  • Proficiency in tracking and reporting key performance indicators (KPIs) to measure success and optimize strategies.
  • Excellent written and verbal communication skills to create compelling content and interact with the audience effectively.
  • Strong organizational and project management skills to handle multiple tasks and campaigns simultaneously.
  • Ability to generate innovative content ideas and marketing strategies.
  • Ability to build and maintain relationships with industry professionals, influencers, and potential clients.
  • Experience working collaboratively with cross-functional teams, including sales, product, and executive leadership.
  • Commitment to staying updated with the latest trends, tools, and best practices in LinkedIn marketing, finance, and real estate.
  • Flexibility to adapt strategies based on performance data, market changes, and platform updates.
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