The posting
Position: Senior Paid Ads Specialist
Number of hours: 20 hours/Week Schedule: Australian Time Zone
Key Responsibilities
- Develop, manage, and optimize paid advertising campaigns across platforms such as Meta Ads, Google Ads, TikTok Ads, and other digital channels.
- Create and execute data-driven paid media strategies aligned with business and revenue goals.
- Manage campaign budgets, bidding strategies, audience targeting, and ad placements to maximize ROI.
- Monitor and analyze campaign performance, ROAS, CPA, CTR, CPC, conversion rates, and other key metrics.
- Conduct A/B testing of ad creatives, copy, audiences, landing pages, and campaign strategies.
- Identify opportunities to scale high-performing campaigns while reducing inefficient ad spend.
- Collaborate with creative, content, e-commerce, and marketing teams to develop high-converting ads.
- Conduct audience research, competitor analysis, and market research to improve campaign performance.
- Prepare performance reports, insights, and recommendations for continuous improvement.
- Stay updated on advertising platform changes, digital marketing trends, and industry best practices.
- Troubleshoot tracking, attribution, pixel, conversion API, and campaign-related issues when needed.
- Provide strategic guidance and mentorship to junior paid ads specialists.
Qualifications
- 3+ years of hands-on experience managing paid advertising campaigns.
- Strong expertise in Meta Ads and Google Ads; experience with TikTok Ads and other platforms is an advantage.
- Proven experience in performance marketing, paid media, and campaign optimization.
- Strong understanding of ROAS, CPA, CPC, CTR, CPM, conversion rates, and other advertising KPIs.
- Experience managing significant advertising budgets and optimizing campaigns for profitability and growth.
- Strong knowledge of audience targeting, retargeting, lookalike audiences, and funnel strategies.
- Experience with Google Analytics, Meta Pixel, Conversion API, Google Tag Manager, or similar tracking tools.
- Strong analytical and data-driven decision-making skills.
- Excellent problem-solving and strategic thinking skills.
- Strong communication and collaboration skills.
- Ability to work independently, manage multiple campaigns, and meet deadlines.
- Experience in e-commerce, lead generation, or direct-response marketing is highly preferred.
- Experience leading or mentoring a paid media team is an advantage.



